BBC World Service audience dwindling in transition to internet-based media

A lesson here is when you pull out of shortwave radio broadcasts you lose very large swatches of listeners–especially when many in your audience lack access to the internet.

(Source: Journalism.co.uk)

The BBC World Service’s global audience has dropped by 14 million in the past year, according to the broadcaster.

Overall audience for the year has been estimated at 166 million, down from 180 million last year.

However, it claims online the World Service’s audience has risen by 40 per cent in the past 12 months.

In the BBC World Service annual report, published today, the broadcaster blamed the overall fall on the numerous service closures and changes which were implemented following cuts to its funding.

Read full article at Journalism.co.uk.

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