AIR to recruit Balochi speakers with money saved from shortwave broadcasts

All India Radio (AIR) Headquarters in Dehli, India. Photo courtesy of Wikipedia.

All India Radio (AIR) Headquarters in Dehli, India. Photo courtesy of Wikipedia.

Many thanks to SWLing Post contributor, Mike Barraclough, who shares the following link from The Sunday Guardian Live via Facebook:

At present, AIR has only two Balochi speaking people who have been helping with the daily one-hour programme transmitted to Balochistan. A senior AIR official, on the condition of anonymity, said, “There has always been a dearth of Balochi speaking people here. Even before Balochistan got attention in mainstream Indian media, we had been working to improve our Balochi show. For years, we had been writing to the Ministry of Home Affairs and Ministry of External Affairs to help us get some talented people from Balochistan who can work with us on improving content in our Balochi shows. ”

[…]”Since we are gradually switching from short-wave to a web-based service now, all our overseas shows in various languages are already starting to get more human resource. We have more funds to invest on quality of our programmes. Earlier, such funds were largely spent on the maintenance of short-wave machinery.”[…]

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One thought on “AIR to recruit Balochi speakers with money saved from shortwave broadcasts

  1. Bernhard

    > Since we are gradually switching from short-wave to a web-based service now (…) Earlier, such funds were largely spent on the maintenance of short-wave machinery.

    Not long ago I asked a high ranking broadcast professional here in Europe about DRM since AIR is investing a lot in this. His answer was short: “they will switch off” …

    Reply

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