Many thanks to SWLing Post contributor, Richard Cuff, who shares this press release from ABC International:
ABC International focuses investment in region
ABC International will increase its investment in media services for Chinese, Indonesian and Pacific audiences to offer more comprehensive coverage for regional audiences. These new initiatives, the result of a strategic review, mean ABC International will be better positioned to deliver a greater range of content in these areas.
The changes mean ABC International will create eight new positions to lead content areas and improve editorial and workflow priorities. However, ABC International has also made the decision to end foreign language services in French, Khmer, Vietnamese and Burmese, which are currently single-person operations.
The recommendations from the strategic review and the decision to close some services will fund this reinvestment across the network. ABC International will build on key relationships with China, Indonesia and the Pacific with increased investment in services including:
- For Chinese audiences: an additional Mandarin language site allowing ABC International to deliver a full Chinese news service, for Chinese audiences across the region and Australia, complementing the AustraliaPlus .cn cultural exchange portal.
- For Bahasa Indonesian audiences: two new roles will be created, a new Content Maker and a Senior Producer, to improve ABC International’s capacity to extend Indonesian language content.
- For Pacific audiences: the creation of a new Senior Producer Pacific position focussed on enhancing content for Pacific audiences. This new role will also manage and schedule the Radio Australia Services and the Pacific and Tok-Pisin service that has a distinct value in reaching PNG audiences.
Two other new Content Maker roles will be created, one with a focus on telling Pacific stories to audiences in that region and a second position to tailor English content on Australian life for all platforms.
ABC International Chief Executive Officer Lynley Marshall said the changes to these services would benefit the wider audience base in the region.
“These changes are the result of careful consideration and commitment to our services in the region as we approach 2020,” she said.
“The ABC has a long history with the Pacific nations while Indonesian and Chinese audiences comprise a growing audience base, both across our region and here in Australia.
“ABC International is determined to uphold the highest standards in international media services including our expanding digital and social media services. These changes represent ABC International’s commitment to delivering compelling content to key audiences.”
The closure of the Vietnamese, Khmer and Burmese language services will become effective on 2 December 2016, while the French service will continue until arrangements with France Television end in February 2017. The closures will affect six positions and a staff consultation process will begin shortly.
For more information
Media Manager, Corporate Affairs
03 9626 1417