{"id":10147,"date":"2014-07-03T11:07:14","date_gmt":"2014-07-03T15:07:14","guid":{"rendered":"http:\/\/swling.com\/blog\/?p=10147"},"modified":"2014-07-03T11:09:13","modified_gmt":"2014-07-03T15:09:13","slug":"james-cridland-radios-brave-new-world","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2014\/07\/james-cridland-radios-brave-new-world\/","title":{"rendered":"James Cridland: “Radio’s Brave New World”"},"content":{"rendered":"

\"nasa_earthlight\"<\/a>Many thanks to SWLing Post<\/em> reader, Jonathan Marks<\/a>, who shares this post, “Radio’s Brave New World<\/a>,” a speech\u00a0written by\u00a0James Cridland.<\/p>\n

Cridland\u00a0gave this speech at the opening of the Radiodays Johannesburg conference. Here is an excerpt:<\/p>\n

“There’s a theme that runs through the conference today of threats and opportunities. This panel is called “Radio’s Brave New World.” It sounds as if radio is heavily under threat. That radio is on its last legs. That we should pack up and go home.<\/p>\n

The facts are that radio is as resilient today as it always has been. Radio is tremendously successful here in South Africa, in the UK, the US and across Europe. The amount of people who tune into radio is as high as it has ever been. And that’s great news for those of us who love the medium.<\/p>\n

Radio has a unique place\u2013in that we enjoy radio while we’re doing other things. No other medium can say that. Some people call radio “the secondary medium.” I prefer calling it “the multitasking medium.” There is nothing secondary about radio.<\/p>\n

Radio also has unique opportunities. We are part of people’s lives in a way no other medium is. A station in the UK ended up having hundreds of thousands of protestors when the BBC tried to close it down. You wouldn’t get a march on Broadcasting House for a website being closed down. Or a Mobile app. But there’s something in radio that means we are intimately connected with our favourite presenters and our favourite stations. As Franz said, that means that we can be more interactive with our audience, too.<\/p>\n

Radio’s reliance on audio, rather than visual, means that it can go places no other medium can. We can make full advantage of podcasts and on-demand listening: something that is continuing to grow. We can use the Mobile internet in ways that are still difficult or impossible for TV. We are fleet-of-foot, and quick to adapt. We have great relationships with our advertisers, and we can involve them in our programming in far more creative ways than TV. Radio is multiplatform. That is our great strength.<\/p>\n

And we can now make broadcast quality radio with nothing more than a mobile phone: recording, editing, and sending in to the studio. No other medium has the content flexibility that we do.[…]”<\/p>\n

Read text of Cridland’s full speech at Media UK’s website<\/a>.<\/p><\/blockquote>\n

James Cridland is the Managing Director of Media UK, and a radio “futurologist”\u2013 consultant, writer, and public speaker who concentrates on the effect that new platforms and technology are having on radio.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Many thanks to SWLing Post reader, Jonathan Marks, who shares this post, “Radio’s Brave New World,” a speech\u00a0written by\u00a0James Cridland. Cridland\u00a0gave this speech at the opening of the Radiodays Johannesburg conference. Here is an excerpt: “There’s a theme that runs through the conference today of threats and opportunities. This panel is called “Radio’s Brave New […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,3],"tags":[314,3075,246,3076,18,3074],"class_list":["post-10147","post","type-post","status-publish","format-standard","hentry","category-articles","category-news","tag-future-of-radio","tag-james-cridland","tag-jonathan-marks","tag-media-uk","tag-radio","tag-radio-future"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-2DF","jetpack-related-posts":[{"id":62407,"url":"https:\/\/swling.com\/blog\/2025\/03\/bbc-radio-abroad-still-available-but-not-through-bbcs-own-apps\/","url_meta":{"origin":10147,"position":0},"title":"BBC Radio Abroad: Still Available \u2014 But Not Through BBC\u2019s Own Apps","author":"Thomas","date":"March 18, 2025","format":false,"excerpt":"Many thanks to SWLing Post contributor, Fred Waterer, who shares this update from James Cridland. After initially announcing that BBC Sounds and music radio stations would no longer be available outside the UK, the BBC has quietly revised its FAQ. While you still can\u2019t access content directly from BBC apps\u2026","rel":"","context":"In "International Broadcasting"","block_context":{"text":"International Broadcasting","link":"https:\/\/swling.com\/blog\/category\/international-broadcasting\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-18.32.41.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-18.32.41.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-18.32.41.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-18.32.41.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":34322,"url":"https:\/\/swling.com\/blog\/2018\/10\/are-industry-bodies-the-secret-sauce-for-some-broadcasting-markets\/","url_meta":{"origin":10147,"position":1},"title":"Are industry bodies the secret sauce for some broadcasting markets?","author":"Thomas","date":"October 2, 2018","format":false,"excerpt":"(Source: RadioInfo via William Lee) Radio Tomorrow\u00a0with\u00a0James Cridland I\u2019m writing this in London, where the doors are (as I type) just about to open for Next Radio, the radio conference that I run here with my friend Matt Deegan. It\u2019s a positive radio conference with an uplifting feel. Go to\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/10\/Digitech-AR1780-FM-Mono-1024x570.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/10\/Digitech-AR1780-FM-Mono-1024x570.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/10\/Digitech-AR1780-FM-Mono-1024x570.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":32715,"url":"https:\/\/swling.com\/blog\/2018\/06\/radioinfo-are-we-moving-to-an-all-ip-media-future\/","url_meta":{"origin":10147,"position":2},"title":"Radioinfo: “Are we moving to an all-IP media future?”","author":"Thomas","date":"June 9, 2018","format":false,"excerpt":"Many thanks to SWLing Post contributor, William Lee, who shares the following article from Radioinfo.com.au: Radio Tomorrow with James Cridland We believe that the days when all media will be distributed over the internet are not too far away.\u201d Those are the words of the BBC\u2019s Chief Technology and Product\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/08\/CCWifi-Display.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/08\/CCWifi-Display.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/08\/CCWifi-Display.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/08\/CCWifi-Display.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":62298,"url":"https:\/\/swling.com\/blog\/2025\/03\/polish-radios-external-service-celebrated-89-years\/","url_meta":{"origin":10147,"position":3},"title":"Polish Radio\u2019s External Service Celebrated 89 Years","author":"Thomas","date":"March 3, 2025","format":false,"excerpt":"Many thanks to SWLing Post contributor David Iurescia (LW4DAF), who shares the following news: Polish Radio\u2019s External Service marks 89 years on air (Polskie Radio) Public broadcaster Polish Radio\u2019s External Service is celebrating its 89th anniversary on the air. The station, launched on March 1, 1936, is part of Poland\u2019s\u2026","rel":"","context":"In "International Broadcasting"","block_context":{"text":"International Broadcasting","link":"https:\/\/swling.com\/blog\/category\/international-broadcasting\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/01\/polskie_radio-Poland-Polish-Radio-e1451920050686.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/01\/polskie_radio-Poland-Polish-Radio-e1451920050686.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/01\/polskie_radio-Poland-Polish-Radio-e1451920050686.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":8801,"url":"https:\/\/swling.com\/blog\/2014\/02\/eight-new-recordings-in-the-media-network-vintage-vault\/","url_meta":{"origin":10147,"position":4},"title":"Eight new recordings in the Media Network Vintage Vault","author":"Thomas","date":"February 16, 2014","format":false,"excerpt":"Jonthan Marks has just informed me that he's added new studio recordings \u00a0to the Media Network Vintage Vault. They include: 7.10.1992. AM Stereo; what went wrong? 28.01.1999 Radio's Future 31.12.1999 Radio New Zealand Profile 25.02.1999 Budel Radio Museum 22.04.1999. Radio Minurca 16.01.1997. Radio Ham Revisited 12.08.1999 Birthday and the Congo\u2026","rel":"","context":"In "International Broadcasting"","block_context":{"text":"International Broadcasting","link":"https:\/\/swling.com\/blog\/category\/international-broadcasting\/"},"img":{"alt_text":"RNW headquarters in Hilversum, Netherlands (photo coutesty: RNW)","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2011\/06\/RNW-Hilver-300x152.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":46251,"url":"https:\/\/swling.com\/blog\/2020\/11\/radio-waves-future-of-radio-is-relevant-hams-commemorate-kdka-listen-to-the-globe-and-sangean-eu-pre-order-for-ats-909x2\/","url_meta":{"origin":10147,"position":5},"title":"Radio Waves: Future of Radio is Relevant, Hams Commemorate KDKA, Listen to the Globe, and Sangean EU Pre-Order for ATS-909X2","author":"Thomas","date":"November 6, 2020","format":false,"excerpt":"Radio Waves:\u00a0 Stories Making Waves in the World of Radio Because I keep my ear to the waves, as well as receive many tips from others who do the same, I find myself privy to radio-related stories that might interest\u00a0SWLing Post\u00a0readers.\u00a0 To that end:\u00a0Welcome to the\u00a0SWLing Post\u2019s Radio Waves, a\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/07\/JRC-NRD-545-Dial-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/07\/JRC-NRD-545-Dial-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/07\/JRC-NRD-545-Dial-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/07\/JRC-NRD-545-Dial-2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/07\/JRC-NRD-545-Dial-2.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/10147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=10147"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/10147\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=10147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=10147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=10147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}