{"id":1303,"date":"2011-07-14T06:08:18","date_gmt":"2011-07-14T11:08:18","guid":{"rendered":"http:\/\/swling.com\/blog\/?p=1303"},"modified":"2011-07-14T08:08:37","modified_gmt":"2011-07-14T13:08:37","slug":"bbc-world-service-audience-dwindling-in-transition-to-internet-based-media","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2011\/07\/bbc-world-service-audience-dwindling-in-transition-to-internet-based-media\/","title":{"rendered":"BBC World Service audience dwindling in transition to internet-based media"},"content":{"rendered":"

\"\"<\/a>A lesson here is when you pull out of shortwave radio broadcasts you lose very large swatches of listeners–especially when many in your audience lack access to the internet.<\/p>\n

(Source: Journalism.co.uk<\/a>)<\/p>\n

The BBC World Service’s global audience has dropped by 14 million in the past year, according to the broadcaster.<\/p>\n

Overall audience for the year has been estimated at 166 million, down from 180 million last year.<\/p>\n

However, it claims online the World Service’s<\/a> audience has risen by 40 per cent in the past 12 months.<\/p>\n

In the BBC World Service annual report<\/a>, published today, the broadcaster blamed the overall fall on the numerous service closures and changes which were implemented following cuts to its funding.<\/p><\/blockquote>\n

Read full article at Journalism.co.uk<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A lesson here is when you pull out of shortwave radio broadcasts you lose very large swatches of listeners–especially when many in your audience lack access to the internet. (Source: Journalism.co.uk) The BBC World Service’s global audience has dropped by 14 million in the past year, according to the broadcaster. Overall audience for the year […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[56,81,3],"tags":[327,352],"class_list":["post-1303","post","type-post","status-publish","format-standard","hentry","category-broadcasters","category-current-events","category-news","tag-bbc-world-service","tag-bbc-world-service-cuts"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-l1","jetpack-related-posts":[{"id":33136,"url":"https:\/\/swling.com\/blog\/2018\/07\/bbc-world-service-global-audience-up-shortwave-listeners-in-steep-decline\/","url_meta":{"origin":1303,"position":0},"title":"BBC World Service: Global audience up, shortwave listeners in “steep decline”","author":"Thomas","date":"July 10, 2018","format":false,"excerpt":"(Source: The BBC Media Centre) BBC\u2019S Global audience rises to 376m The BBC is reaching a record weekly audience of 376m people, new figures published today reveal. The figures - the Global Audience Measure (GAM) - show how many adults the BBC reached weekly with its news and entertainment content\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/624.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/624.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/624.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1216,"url":"https:\/\/swling.com\/blog\/2011\/06\/hague-giving-bbc-world-service-2-2-million-to-save-hindi-shortwave-broadcasts\/","url_meta":{"origin":1303,"position":1},"title":"Hague giving BBC World Service \u00a32.2 million to save Hindi shortwave broadcasts","author":"Thomas","date":"June 28, 2011","format":false,"excerpt":"This is fantastic news for BBC World Service's Hindi shortwave broadcasts. The allocated funds will be given to BBC WS over a 3 year period.Kudos to Foreign Secretary, William Hague, for recognizing the impact of BBC Wold Service's Hindi language service. Sadly, the cuts in funds earlier this year will\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2011\/06\/William_Hague-204x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2812,"url":"https:\/\/swling.com\/blog\/2012\/02\/as-bbc-world-service-moves-from-bush-house-they-open-doors\/","url_meta":{"origin":1303,"position":2},"title":"As BBC World Service moves from Bush House, they open doors","author":"Thomas","date":"February 18, 2012","format":false,"excerpt":"BBC World Service opens doors to celebrate 80th birthday (Source: BBC Press Office) Global audience gets unique behind the scenes access as move from iconic London home begins. Audiences are to be given unprecedented behind the scenes access as part of a special day of live programming on February 29,\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2011\/01\/BBC-World-Service-Bush-Ho-007-300x180.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1687,"url":"https:\/\/swling.com\/blog\/2011\/08\/a-west-dorset-view-on-the-rampisham-radio-transmitting-station-closure\/","url_meta":{"origin":1303,"position":3},"title":"A West Dorset view on the Rampisham Radio Transmitting Station closure","author":"Thomas","date":"August 29, 2011","format":false,"excerpt":"(Source: Real West Dorset) RAMPISHAM\u2019S radio transmission station may close before Christmas with the loss of more than 20 jobs, even though it\u2019s currently broadcasting into Libya. The proposed shutdown of the Dorset site follows the BBC\u2019s decision earlier this year to cut back on World Service shortwave broadcasting and\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2011\/08\/Dorset-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2546,"url":"https:\/\/swling.com\/blog\/2012\/01\/bbc-world-service-awards-200m-contract-to-babcock-international-group\/","url_meta":{"origin":1303,"position":4},"title":"BBC World Service awards \u00a3200M contract to Babcock International Group","author":"Thomas","date":"January 12, 2012","format":false,"excerpt":"(Source: Radio Today) Babcock International Group has won a 10-year contract to continue providing radio and TV transmission and distribution services to the BBC\u2019s World Service. The deal sees the firm manage more than 150 FM relays around the world as well as 180,000 hours of shortwave broadcasts each year.\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2011\/06\/BBC-WorldService.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6074,"url":"https:\/\/swling.com\/blog\/2013\/03\/bbc-world-service-program-discusses-chinese-jamming\/","url_meta":{"origin":1303,"position":5},"title":"BBC World Service program discusses Chinese jamming","author":"Thomas","date":"March 26, 2013","format":false,"excerpt":"In the latest episode of Over To You, host\u00a0Rajan Datar discusses how\u00a0the BBC World Service's shortwave transmissions are being affected by jamming in parts of Asia. It's a short but informative episode. Even Datar and his guest, Nigel Fry (Head of Distribution for BBC Global News), could appreciate the irony\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"BBCSWOverToYou","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/03\/BBCSWOverToYou-300x96.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/1303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=1303"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/1303\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=1303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=1303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=1303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}