{"id":15145,"date":"2015-10-13T06:29:47","date_gmt":"2015-10-13T10:29:47","guid":{"rendered":"http:\/\/swling.com\/blog\/?p=15145"},"modified":"2015-10-13T06:29:47","modified_gmt":"2015-10-13T10:29:47","slug":"in-the-us-radio-audience-continues-an-upward-trend","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2015\/10\/in-the-us-radio-audience-continues-an-upward-trend\/","title":{"rendered":"In the US, radio audience continues an upward trend"},"content":{"rendered":"

\"tivoli-model-3-radio\"<\/a><\/p>\n

(Source: CNN Money<\/a>\u00a0via Andrea Borgnino)<\/p>\n

It turns out that radio still gets results.<\/strong><\/p>\n

Amid all the changes in television and digital media, a report from Nielsen released Tuesday found that radio’s nationwide audience reached an all-time high during the second quarter of 2015.<\/p>\n

According to Nielsen, about 245 million Americans ages 12 and up used radio during the that span.<\/p>\n

It was a continuation of an upward trend for radio, which has seen its national audience swell to record highs in each of the last two years. In the first quarter of this year, radio eclipsed television as the country’s top reaching medium.<\/p>\n

Continue reading on CNN.com…<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

(Source: CNN Money\u00a0via Andrea Borgnino) It turns out that radio still gets results. Amid all the changes in television and digital media, a report from Nielsen released Tuesday found that radio’s nationwide audience reached an all-time high during the second quarter of 2015. According to Nielsen, about 245 million Americans ages 12 and up used […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[373,3781,3],"tags":[4097,625,441,1584,1384,2228],"class_list":["post-15145","post","type-post","status-publish","format-standard","hentry","category-am","category-fm","category-news","tag-am","tag-am-radio","tag-cnn","tag-fm","tag-fm-radio","tag-local-radio"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-3Wh","jetpack-related-posts":[{"id":29845,"url":"https:\/\/swling.com\/blog\/2017\/12\/bbc-local-mediumwave-closures-in-2018\/","url_meta":{"origin":15145,"position":0},"title":"BBC Local: Mediumwave Closures in 2018","author":"Thomas","date":"December 28, 2017","format":false,"excerpt":"(Source: BBC) We are closing a number of BBC Local Radio\u2019s medium wave transmitters in January 2018. This will not affect listeners who use FM, digital radio, digital TV, or the internet to listen. Why is the BBC switching off these transmitters? We know how much our listeners value BBC\u2026","rel":"","context":"In "AM"","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/12\/AM-Dial-Digital-Grundig-Mediumwave-MW.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/12\/AM-Dial-Digital-Grundig-Mediumwave-MW.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/12\/AM-Dial-Digital-Grundig-Mediumwave-MW.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":44974,"url":"https:\/\/swling.com\/blog\/2020\/08\/npr-listeners-shift-from-over-the-air-radio-to-streaming-content-in-a-very-big-way\/","url_meta":{"origin":15145,"position":1},"title":"NPR listeners shift from over-the-air radio, to streaming content (in a very big way)","author":"Thomas","date":"August 22, 2020","format":false,"excerpt":"Many thanks to SWLing Post contributor, William Lee who shares the following story via Nieman Labs. Note that this is an excerpt from the story and that my comments follow: Radio listening has plummeted. NPR is reaching a bigger audience than ever. What gives? This year, for the first time,\u2026","rel":"","context":"In "AM"","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CCRadio-EP-Pro-Dial-Accuracy-Close-Up-e1541164398236.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CCRadio-EP-Pro-Dial-Accuracy-Close-Up-e1541164398236.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CCRadio-EP-Pro-Dial-Accuracy-Close-Up-e1541164398236.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CCRadio-EP-Pro-Dial-Accuracy-Close-Up-e1541164398236.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":57296,"url":"https:\/\/swling.com\/blog\/2023\/07\/radio-waves-what-listeners-like-renaissance-of-radio-wor-in-photographs-diy-faraday-cage\/","url_meta":{"origin":15145,"position":2},"title":"Radio Waves: What Listeners Like, Renaissance of Radio, WOR in Photographs, DIY Faraday Cage","author":"Thomas","date":"July 21, 2023","format":false,"excerpt":"Radio Waves:\u00a0 Stories Making Waves in the World of Radio Welcome to the\u00a0SWLing Post\u2019s Radio Waves, a collection of links to interesting stories making waves in the world of radio.\u00a0Enjoy! Many thanks to SWLing Post contributors Dennis Dura, Mark Erdle, and Jock Elliott for the following tips: \u2018It\u2019s what listeners\u2026","rel":"","context":"In "AM"","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Dial-e1530836181998.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Dial-e1530836181998.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Dial-e1530836181998.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Dial-e1530836181998.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":26833,"url":"https:\/\/swling.com\/blog\/2017\/07\/sputnik-radio-moves-to-the-dc-fm-radio-market\/","url_meta":{"origin":15145,"position":3},"title":"Sputnik Radio moves to the DC FM radio market","author":"Thomas","date":"July 2, 2017","format":false,"excerpt":"(Source: Sputnik News via Sheldon Harvey) \"Sputnik Radio begins broadcasting in Washington DC on the FM bandwidth, bringing its programming to FM listeners across the metropolitan area for the very first time. Sputnik Radio broadcasts, ranging from news programs to talk shows and financial analysis, are now available on 105.5\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/07\/Sputnik_logo.svg_-300x282.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":28904,"url":"https:\/\/swling.com\/blog\/2017\/10\/fcc-lifts-local-control-rule-for-radio-stations\/","url_meta":{"origin":15145,"position":4},"title":"FCC lifts local control rule for radio stations","author":"Thomas","date":"October 25, 2017","format":false,"excerpt":"(Source: The Washington Post) Federal regulators have voted to eliminate a longstanding rule covering radio and television stations, in a move that could ultimately reshape the nation's media landscape. The regulation, which was first adopted almost 80 years ago, requires broadcasters to have a physical studio in or near the\u2026","rel":"","context":"In "AM"","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":17315,"url":"https:\/\/swling.com\/blog\/2016\/02\/guest-post-the-future-for-radio-broadcasting-in-australia\/","url_meta":{"origin":15145,"position":5},"title":"Guest post: The future for radio broadcasting in Australia","author":"Thomas","date":"February 10, 2016","format":false,"excerpt":"Many thanks to SWLing Post contributor,\u00a0Phil Brennan, who shares the following guest post--an article he originally authored\u00a0for the Australian DX News: What Future for Radio Broadcasting in Australia? By Phil Brennan, Darwin, NT As we witness the worldwide decline in long wave, medium wave , shortwave and indeed FM broadcasting,\u2026","rel":"","context":"In "AM"","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"WHKY-AM-Radio-Tower","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg?resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/15145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=15145"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/15145\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=15145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=15145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=15145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}