{"id":15145,"date":"2015-10-13T06:29:47","date_gmt":"2015-10-13T10:29:47","guid":{"rendered":"http:\/\/swling.com\/blog\/?p=15145"},"modified":"2015-10-13T06:29:47","modified_gmt":"2015-10-13T10:29:47","slug":"in-the-us-radio-audience-continues-an-upward-trend","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2015\/10\/in-the-us-radio-audience-continues-an-upward-trend\/","title":{"rendered":"In the US, radio audience continues an upward trend"},"content":{"rendered":"<p><a href=\"http:\/\/amzn.to\/1VPrE20\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15146\" src=\"http:\/\/swling.com\/blog\/wp-content\/uploads\/2015\/10\/tivoli-model-3-radio.jpg\" alt=\"tivoli-model-3-radio\" width=\"600\" height=\"367\" srcset=\"https:\/\/swling.com\/blog\/wp-content\/uploads\/2015\/10\/tivoli-model-3-radio.jpg 600w, https:\/\/swling.com\/blog\/wp-content\/uploads\/2015\/10\/tivoli-model-3-radio-300x184.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>(Source: <a href=\"http:\/\/money.cnn.com\/2015\/08\/04\/media\/nielsen-radio-audience\/\" target=\"_blank\">CNN Money<\/a>\u00a0via Andrea Borgnino)<\/p>\n<blockquote><p><strong>It turns out that radio still gets results.<\/strong><\/p>\n<p>Amid all the changes in television and digital media, a report from Nielsen released Tuesday found that radio&#8217;s nationwide audience reached an all-time high during the second quarter of 2015.<\/p>\n<p>According to Nielsen, about 245 million Americans ages 12 and up used radio during the that span.<\/p>\n<p>It was a continuation of an upward trend for radio, which has seen its national audience swell to record highs in each of the last two years. In the first quarter of this year, radio eclipsed television as the country&#8217;s top reaching medium.<\/p>\n<p><a href=\"http:\/\/money.cnn.com\/2015\/08\/04\/media\/nielsen-radio-audience\/\" target=\"_blank\">Continue reading on CNN.com&#8230;<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>(Source: CNN Money\u00a0via Andrea Borgnino) It turns out that radio still gets results. Amid all the changes in television and digital media, a report from Nielsen released Tuesday found that radio&#8217;s nationwide audience reached an all-time high during the second quarter of 2015. According to Nielsen, about 245 million Americans ages 12 and up used [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[373,3781,3],"tags":[4097,625,441,1584,1384,2228],"class_list":["post-15145","post","type-post","status-publish","format-standard","hentry","category-am","category-fm","category-news","tag-am","tag-am-radio","tag-cnn","tag-fm","tag-fm-radio","tag-local-radio"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-3Wh","jetpack-related-posts":[{"id":29845,"url":"https:\/\/swling.com\/blog\/2017\/12\/bbc-local-mediumwave-closures-in-2018\/","url_meta":{"origin":15145,"position":0},"title":"BBC Local: Mediumwave Closures in 2018","author":"Thomas","date":"December 28, 2017","format":false,"excerpt":"(Source: BBC) We are closing a number of BBC Local Radio\u2019s medium wave transmitters in January 2018. This will not affect listeners who use FM, digital radio, digital TV, or the internet to listen. Why is the BBC switching off these transmitters? We know how much our listeners value BBC\u2026","rel":"","context":"In &quot;AM&quot;","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/12\/AM-Dial-Digital-Grundig-Mediumwave-MW.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/12\/AM-Dial-Digital-Grundig-Mediumwave-MW.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/12\/AM-Dial-Digital-Grundig-Mediumwave-MW.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":44974,"url":"https:\/\/swling.com\/blog\/2020\/08\/npr-listeners-shift-from-over-the-air-radio-to-streaming-content-in-a-very-big-way\/","url_meta":{"origin":15145,"position":1},"title":"NPR listeners shift from over-the-air radio, to streaming content (in a very big way)","author":"Thomas","date":"August 22, 2020","format":false,"excerpt":"Many thanks to SWLing Post contributor, William Lee who shares the following story via Nieman Labs. Note that this is an excerpt from the story and that my comments follow: Radio listening has plummeted. NPR is reaching a bigger audience than ever. What gives? This year, for the first time,\u2026","rel":"","context":"In &quot;AM&quot;","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CCRadio-EP-Pro-Dial-Accuracy-Close-Up-e1541164398236.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CCRadio-EP-Pro-Dial-Accuracy-Close-Up-e1541164398236.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CCRadio-EP-Pro-Dial-Accuracy-Close-Up-e1541164398236.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CCRadio-EP-Pro-Dial-Accuracy-Close-Up-e1541164398236.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":57296,"url":"https:\/\/swling.com\/blog\/2023\/07\/radio-waves-what-listeners-like-renaissance-of-radio-wor-in-photographs-diy-faraday-cage\/","url_meta":{"origin":15145,"position":2},"title":"Radio Waves: What Listeners Like, Renaissance of Radio, WOR in Photographs, DIY Faraday Cage","author":"Thomas","date":"July 21, 2023","format":false,"excerpt":"Radio Waves:\u00a0 Stories Making Waves in the World of Radio Welcome to the\u00a0SWLing Post\u2019s Radio Waves, a collection of links to interesting stories making waves in the world of radio.\u00a0Enjoy! Many thanks to SWLing Post contributors Dennis Dura, Mark Erdle, and Jock Elliott for the following tips: \u2018It\u2019s what listeners\u2026","rel":"","context":"In &quot;AM&quot;","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Dial-e1530836181998.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Dial-e1530836181998.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Dial-e1530836181998.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Dial-e1530836181998.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":26833,"url":"https:\/\/swling.com\/blog\/2017\/07\/sputnik-radio-moves-to-the-dc-fm-radio-market\/","url_meta":{"origin":15145,"position":3},"title":"Sputnik Radio moves to the DC FM radio market","author":"Thomas","date":"July 2, 2017","format":false,"excerpt":"(Source: Sputnik News via Sheldon Harvey) \"Sputnik Radio begins broadcasting in Washington DC on the FM bandwidth, bringing its programming to FM listeners across the metropolitan area for the very first time. Sputnik Radio broadcasts, ranging from news programs to talk shows and financial analysis, are now available on 105.5\u2026","rel":"","context":"In &quot;Broadcasters&quot;","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/07\/Sputnik_logo.svg_-300x282.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":28904,"url":"https:\/\/swling.com\/blog\/2017\/10\/fcc-lifts-local-control-rule-for-radio-stations\/","url_meta":{"origin":15145,"position":4},"title":"FCC lifts local control rule for radio stations","author":"Thomas","date":"October 25, 2017","format":false,"excerpt":"(Source: The Washington Post) Federal regulators have voted to eliminate a longstanding rule covering radio and television stations, in a move that could ultimately reshape the nation's media landscape. The regulation, which was first adopted almost 80 years ago, requires broadcasters to have a physical studio in or near the\u2026","rel":"","context":"In &quot;AM&quot;","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":66425,"url":"https:\/\/swling.com\/blog\/2026\/06\/will-fm-radio-be-the-next-casualty-of-the-connected-car\/","url_meta":{"origin":15145,"position":5},"title":"Will FM Radio Be the Next Casualty of the Connected Car?","author":"Thomas","date":"June 20, 2026","format":false,"excerpt":"Many thanks to SWLing Post contributor Dennis Dura, who shares the following article about a growing trend among automakers: removing not only AM receivers from new vehicles, but FM as well. This is in favor of internet-connected streaming services. While the shift may seem inevitable, it raises important questions about\u2026","rel":"","context":"In &quot;FM&quot;","block_context":{"text":"FM","link":"https:\/\/swling.com\/blog\/category\/fm\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2026\/06\/Rivian-1.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2026\/06\/Rivian-1.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2026\/06\/Rivian-1.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2026\/06\/Rivian-1.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2026\/06\/Rivian-1.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/15145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=15145"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/15145\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=15145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=15145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=15145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}