{"id":17315,"date":"2016-02-10T16:39:50","date_gmt":"2016-02-10T20:39:50","guid":{"rendered":"http:\/\/swling.com\/blog\/?p=17315"},"modified":"2016-02-10T16:43:11","modified_gmt":"2016-02-10T20:43:11","slug":"guest-post-the-future-for-radio-broadcasting-in-australia","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2016\/02\/guest-post-the-future-for-radio-broadcasting-in-australia\/","title":{"rendered":"Guest post: The future for radio broadcasting in Australia"},"content":{"rendered":"<p><em>Many thanks to SWLing Post contributor,\u00a0Phil Brennan, who shares the following guest post&#8211;an article he originally authored\u00a0for the Australian DX News:<\/em><\/p>\n<hr \/>\n<h2><a href=\"http:\/\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg\" rel=\"attachment wp-att-17286\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17286\" src=\"http:\/\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg\" alt=\"WHKY-AM-Radio-Tower\" width=\"1000\" height=\"555\" srcset=\"https:\/\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower.jpg 1000w, https:\/\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower-300x167.jpg 300w, https:\/\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower-768x426.jpg 768w, https:\/\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WHKY-AM-Radio-Tower-500x278.jpg 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/h2>\n<h2>What Future for Radio Broadcasting in Australia?<\/h2>\n<p style=\"text-align: right;\"><strong>By Phil Brennan, Darwin, NT<\/strong><\/p>\n<p>As we witness the worldwide decline in long wave, medium wave , shortwave and indeed FM broadcasting, it can be at times a slightly depressing exercise to ponder the future of our hobby.\u00a0 As I write, just last week Radio France announced that it will soon cease all LW broadcasting.\u00a0 There\u2019s an on-line petition to save the service: this morning it had collected 770 signatures after one week. It was 769 until I sent my modest click across the universe L.<\/p>\n<p>On the domestic front we\u2019ve seen the pointy-headed bean counters in Canberra and their political masters take the knife to our national broadcaster to the point where Radio Australia now seems to be little more than a relay station for the ABC with barely any in-house production tailored for its audience.<\/p>\n<p>With all this doom and gloom it was with some trepidation that I spied a recent Australian Government report entitled <em><a href=\"https:\/\/www.communications.gov.au\/file\/4176\/download?token=UfbSPDrW\" target=\"_blank\">Digital Radio Report<\/a><\/em> <a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a> which arrived via my email in-box through the excellent Australian Policy On-line resource.\u00a0 The report was published in July 2015 by the Department of Communications and was conducted by the Minister for Communications under the <em>Broadcasting Services Act<\/em> and the <em>Radiocommunications Act<\/em>. Note: the Minister for Communications then was Malcolm Turnbull who is now Australia\u2019s Prime Minister.<\/p>\n<p>The report makes for an interesting read (for nerds like us) and provides some great insight into the bureaucracy\u2019s thinking on the future of radio broadcasting in this country.\u00a0 So while the report ostensibly considers the current and potential state of digital radio in Australia, in so doing it looks at the other forms of radio broadcasting and gives us a peek into the future.<\/p>\n<p>The report broadly considers the following issues:<\/p>\n<ul>\n<li>The current state of digital broadcasting and alternative forms, eg streaming services through the interwebs<\/li>\n<li>Whether Australia should set a digital switchover date and close off analogue services; and<\/li>\n<li>The legal and regulatory framework for digital services.<\/li>\n<\/ul>\n<p>Like you would have dear reader I quickly scrolled through the report to see if it was recommending a full switchover to digital.\u00a0 The good news is that this won\u2019t happen anytime soon and perhaps not ever.\u00a0 Phew! It seems Australia\u2019s geography and sparse population works in our favour (for once).\u00a0 Anyway, more on that later.<\/p>\n<p>So what does the Australian radio broadcasting landscape look like at present?\u00a0 Well for lovers of analogue radio it\u2019s still looking pretty strong and it\u2019s likely to remain that way for some time to come.\u00a0 In the five big cities the 2014 average weekly audience for commercial radio services grew by 4.13 per cent to 10.1 million people.\u00a0 That\u2019s pretty impressive given the quality of the stuff they serve up each day.\u00a0 Aunty\u2019s (that\u2019s the ABC to foreign folk) radio service reached a record 4.7 million people in 13\/14, an increase of 155,000 listeners on the previous year. Well done Aunty!<\/p>\n<p>All up there are 273 analogue commercial radio services (104 on AM, 152 FM and 12 outside the broadcasting service bands.\u00a0 Community radio is going strong with 357 analogue services (13 AM and 344 FM) plus 244 narrowcasters (33 AM and 211 FM).\u00a0 There\u2019s lots of stuff still out there it seems.\u00a0 Perhaps too much as the FM band is becoming very crowded in the major metropolitan areas.<\/p>\n<p>There are 142 commercial digital services in the big capitals plus the two trial sites in Canberra and Darwin.\u00a0 Interestingly a good proportion of the digital services are simulcast analogue services, for example 11 out 29 of the commercial digitals in Sydney.\u00a0 Listenership of digital radio is growing slowly and steadily, reaching 25 per cent in the first quarter of 2015, primarily due to the growth of receivers in motor vehicles.<\/p>\n<p>Streaming services are rapidly gaining ground with services like Spotify, Pandora and the new Apple Music picking up new subscribers each week.\u00a0 The move by Aunty and the Special Broadcasting Service\u2019s (SBS) to mobile apps for streaming content is also showing good growth. It would appear that to some extent this growth has been at the expense of terrestrial digital services, but audience data in this area is pretty sketchy it seems.<\/p>\n<p>So what of the future for digital radio? Well it seems that for the present the public does not show a preference for digital radio over other forms. And while some European countries such as Norway with near total digital coverage are looking to switch off their FM services, some countries such as the UK have postponed their planned switchover to digital due to slow uptake by the listening public.<\/p>\n<p>In Australia there are big interests such as SBS, Commercial Radio Australia and Broadcast Australia pushing for a switchover to digital as soon as possible.\u00a0\u00a0 Thankfully the report\u2019s authors have listened to other bodies that advocate for a multi technology approach.\u00a0 Significantly the report notes that while digital could match FM for coverage with a similar number of transmitters, it will struggle to match the coverage provided by the medium and high powered AM transmitters that reach the remaining population. \u00a0Digital Radio Mondiale and satellite digital radio technologies could increase digital\u2019s coverage but are not considered viable.<\/p>\n<p>Internet based services are not seen as a realistic alternative in the medium term due to high data costs, restricted wifi coverage, likely interruptions in high traffic areas and poor battery life on mobiles.\u00a0 It\u2019s likely that this will be a niche medium for some time.<\/p>\n<p>So what does the report conclude and recommend?\u00a0 Well, digital radio was only ever introduced as a complimentary technology and that will continue to be the case.\u00a0 In saying that the report makes a series of recommendations to free up the rules so broadcasters can take up the digital option more readily.\u00a0 DAB+ is the preferred technology so don\u2019t go ordering a DRM set anytime soon.<\/p>\n<p>Perhaps most interestingly, the report makes a major finding that there may be an opportunity to consider how analogue terrestrial radio coverage can be improved pending the roll out of digital radio.\u00a0 This includes further research into how AM coverage can be improved in metropolitan areas and whether the FM spectrum can be made available in regional areas for new analogue services or switching existing AM services over to FM, potentially in lieu of the rollout of digital services.\u00a0 For us lovers of analogue radio this is certainly good news, particularly if more high powered AM broadcasters hit the band.<\/p>\n<p>Does this actually mean that analogue radio services are safe?\u00a0 Well, governments have been very good at ignoring reports advocating for the public good and succumbing to the commercial interests with other agendas, particularly when it comes to media.\u00a0 That said, it doesn\u2019t make a lot of sense for the government to pull the plug on analogue anytime soon given the coverage issues in regional Australia.\u00a0 However, when it comes to governments, the sensible thing to do is often viewed as the last option.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> \u00a9 Commonwealth of Australia<\/p>\n<hr \/>\n<p><strong><em>Thank you, Phil, for your article and opinions! I agree&#8211;in a country with such vast expanses, analog radio still has advantages over other mediums. Comments?<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many thanks to SWLing Post contributor,\u00a0Phil Brennan, who shares the following guest post&#8211;an article he originally authored\u00a0for the Australian DX News: What Future for Radio Broadcasting in Australia? By Phil Brennan, Darwin, NT As we witness the worldwide decline in long wave, medium wave , shortwave and indeed FM broadcasting, it can be at times [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[373,56,3781,3194,3,43],"tags":[887,4744,4745,2478,2220,980,4083,4743,102,84],"class_list":["post-17315","post","type-post","status-publish","format-standard","hentry","category-am","category-broadcasters","category-fm","category-guest-posts","category-news","category-shortwave-radio","tag-australia","tag-australia-radio","tag-australia-radio-future","tag-dab","tag-digital-radio","tag-digital-radio-mondiale","tag-drm","tag-phil-brennan","tag-why-radio","tag-why-shortwave-radio"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-4vh","jetpack-related-posts":[{"id":23801,"url":"https:\/\/swling.com\/blog\/2017\/01\/radio-australias-final-day-broadcasting-on-shortwave\/","url_meta":{"origin":17315,"position":0},"title":"Radio Australia&#8217;s final day broadcasting on shortwave","author":"Thomas","date":"January 30, 2017","format":false,"excerpt":"As I write this post, I'm listening to Radio Australia on 9,580 and 12,065 kHz. Other than the sports reports and weather, world news is chock-full of stories--many of which are quite sad. This will likely be the last morning I listen to Radio Australia on shortwave. SWLing Post contributor,\u2026","rel":"","context":"In &quot;Broadcasters&quot;","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/01\/Titan-SDR-Radio-Australia.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/01\/Titan-SDR-Radio-Australia.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/01\/Titan-SDR-Radio-Australia.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/01\/Titan-SDR-Radio-Australia.jpg?resize=700%2C400 2x"},"classes":[]},{"id":23218,"url":"https:\/\/swling.com\/blog\/2017\/01\/with-loss-of-northern-territory-service-abc-recommends-amfm-and-a-satellite-phone\/","url_meta":{"origin":17315,"position":1},"title":"With loss of Northern Territory service, ABC recommends AM\/FM and a satellite phone","author":"Thomas","date":"January 7, 2017","format":false,"excerpt":"Many thanks to SWLing Post contributor, London Shortwave, who shares this tweet from Northern Territory resident, Lisa Herbert. https:\/\/twitter.com\/MsLisaHerbert\/status\/814242065781358593 https:\/\/twitter.com\/LondonShortwave\/status\/816116105081159681 Read about the cuts to the ABC NT service and Radio Australia by clicking here.","rel":"","context":"In &quot;AM&quot;","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/01\/ABC-Shortwave-Ad-932x1024.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/01\/ABC-Shortwave-Ad-932x1024.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/01\/ABC-Shortwave-Ad-932x1024.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":29758,"url":"https:\/\/swling.com\/blog\/2017\/12\/breaking-news-australian-broadcaster-4kz-now-on-shortwave\/","url_meta":{"origin":17315,"position":2},"title":"Breaking News: Australian broadcaster 4KZ now on shortwave!","author":"Thomas","date":"December 20, 2017","format":false,"excerpt":"Many thanks to SWLing Post contributor, Phil Brennan (VK8VWA), who notes that 4KZ started broadcasting today in Australia. Phil notes: At last! ID for 4KZ confirmed at 0750 [UTC] Wednesday 20 December on 5,055 kHz. Thank you, Phil--and thanks for following this development so closely over the past few weeks.\u2026","rel":"","context":"In &quot;Broadcasters&quot;","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/04\/Innisfail-Queensland-Australia-4KZ.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/04\/Innisfail-Queensland-Australia-4KZ.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/04\/Innisfail-Queensland-Australia-4KZ.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":19813,"url":"https:\/\/swling.com\/blog\/2016\/06\/new-managing-director-of-abc-signals-a-return-to-international-broadcasting\/","url_meta":{"origin":17315,"position":3},"title":"New Managing Director of ABC signals a return to international broadcasting","author":"Thomas","date":"June 29, 2016","format":false,"excerpt":"Many thanks to SWLing Post contributor,\u00a0Phil Brennan, who writes: The following piece regarding Radio Australia caught my eye last week. It was authored by Hamish McDonald and appeared in the 18 June 2016 edition of the Saturday Paper. [McDonald] reports on a variety of foreign policy matters from an Australian\u2026","rel":"","context":"In &quot;Broadcasters&quot;","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"Radio-Australia-Banner","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/12\/Radio-Australia-Banner.jpeg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":23156,"url":"https:\/\/swling.com\/blog\/2017\/01\/abc-friends-plea-for-urgent-ministerial-action-to-retain-nt-service\/","url_meta":{"origin":17315,"position":4},"title":"ABC Friends: &#8220;Plea For Urgent Ministerial Action&#8221; to retain NT service","author":"Thomas","date":"January 5, 2017","format":false,"excerpt":"Many thanks to SWLing Post contributor, Phil Brennan, who shares the following press release from ABC Friends. ABC Friends represents the community\u2019s interest in independent national public broadcasting: MEDIA RELEASE 5\/1\/2017 NEW THREAT TO LIVES IN OUTBACK PLEA FOR URGENT MINISTERIAL ACTION An urgent call for ministerial action to protect\u2026","rel":"","context":"In &quot;Broadcasters&quot;","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/01\/ABC-Friends_logo.jpeg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":23685,"url":"https:\/\/swling.com\/blog\/2017\/01\/letter-from-australian-leader-of-the-opposition-to-the-prime-minister-regarding-nt-shortwave-service\/","url_meta":{"origin":17315,"position":5},"title":"Letter from Australian Leader of the Opposition to the Prime Minister regarding NT shortwave service","author":"Thomas","date":"January 27, 2017","format":false,"excerpt":"Many thanks to SWLing Post contributor, \u00a0Phil Brennan, who shares the following letter sent to The Hon Malcolm Turnbull MP, Prime Minister, by Bill Shorten MP, Leader of the Opposition: The Hon Malcolm Turnbull MP Prime Minister Parliament House Canberra ACT 2600 Dear Prime Minister I write in relation to\u2026","rel":"","context":"In &quot;Broadcasters&quot;","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/12\/NorthernTerritory-Australia.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/12\/NorthernTerritory-Australia.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/12\/NorthernTerritory-Australia.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/12\/NorthernTerritory-Australia.jpg?resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/17315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=17315"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/17315\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=17315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=17315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=17315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}