{"id":17402,"date":"2016-02-24T08:18:52","date_gmt":"2016-02-24T12:18:52","guid":{"rendered":"http:\/\/swling.com\/blog\/?p=17402"},"modified":"2016-02-24T11:40:26","modified_gmt":"2016-02-24T15:40:26","slug":"china-radio-international-chinas-first-sound-trademark","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2016\/02\/china-radio-international-chinas-first-sound-trademark\/","title":{"rendered":"China Radio International: China’s first sound trademark"},"content":{"rendered":"

\"CRI-China-Radio-International\"<\/a>(Source: China Radio International <\/a>via\u00a0David Iurescia, LW4DAF)<\/p>\n

A state-owned radio station’s signature tune<\/a> is about to be approved as China’s first sound trademark.<\/em><\/p>\nhttp:\/\/mod.cri.cn\/eng\/news\/reports\/2016\/2\/3450cri.mp3<\/a><\/audio>\n

The State Administration for Industry and Commerce (SAIC) said on Sunday that it has reviewed the application from China Radio International and plans to approve it.<\/em><\/p>\n

A sound trademark is a sound that is used to perform the trademark function of uniquely identifying the commercial origin of products or services. Famous examples include the Nokia tune and the “I’m lovin’ it” jingle of McDonald’s.<\/em><\/p>\n

China’s top legislature revised the Trademark Law to allow sound to be registered as a trademark in 2013.<\/em><\/p>\n

The SAIC had received 450 applications for sound trademarks by the end of January since starting to accept such applications in May 2014.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

(Source: China Radio International via\u00a0David Iurescia, LW4DAF) A state-owned radio station’s signature tune is about to be approved as China’s first sound trademark. http:\/\/mod.cri.cn\/eng\/news\/reports\/2016\/2\/3450cri.mp3 The State Administration for Industry and Commerce (SAIC) said on Sunday that it has reviewed the application from China Radio International and plans to approve it. A sound trademark is a […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[56,960,3],"tags":[141,4769,4768,95],"class_list":["post-17402","post","type-post","status-publish","format-standard","hentry","category-broadcasters","category-international-broadcasting","category-news","tag-china-radio-international","tag-cri-interval-signal","tag-cru","tag-interval-signal"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-4wG","jetpack-related-posts":[{"id":65072,"url":"https:\/\/swling.com\/blog\/2026\/01\/taiwan-on-shortwave-then-and-now\/","url_meta":{"origin":17402,"position":0},"title":"Taiwan on Shortwave \u2013 Then and Now","author":"Thomas","date":"January 2, 2026","format":false,"excerpt":"by Dan Greenall For nearly a half-century, The Voice of Free China broadcast programs via shortwave to a worldwide audience from Taipei, Taiwan. As a relatively new SWL in the early 1970\u2019s, I was always excited to hear English language programs from that part of the world, far away from\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2026\/01\/Voice-of-Free-China-QSL.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2026\/01\/Voice-of-Free-China-QSL.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2026\/01\/Voice-of-Free-China-QSL.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2026\/01\/Voice-of-Free-China-QSL.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2026\/01\/Voice-of-Free-China-QSL.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":6081,"url":"https:\/\/swling.com\/blog\/2013\/03\/shortwave-radio-recordings-radio-new-zealand-international\/","url_meta":{"origin":17402,"position":1},"title":"Shortwave Radio Recordings: Radio New Zealand International","author":"Thomas","date":"March 27, 2013","format":false,"excerpt":"One of my favorite shortwave radio broadcasters is Radio New Zealand International. RNZI has authoritative news--with a focus on NZ and the Pacific islands--music, sports and their own unique character, though they operate on a very modest budget by international broadcasting standards. The RNZI interval signal is charming and unmistakable:\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"The New Zealand Bellbird (Anthornis melanura) provides the interval signal for RNZI (Photo: Wikimedia Commons)","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/03\/New_Zealand-Bellbird-300x240.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12004,"url":"https:\/\/swling.com\/blog\/2015\/01\/interval-signal-ringtones-via-pcj\/","url_meta":{"origin":17402,"position":2},"title":"Interval signal ringtones via PCJ","author":"Thomas","date":"January 21, 2015","format":false,"excerpt":"PCJ International has sent a press release regarding a series of interval signal ring tones they are selling on their web site. PCJ states: Package one includes 35 interval signals from the past and present. In a few months the second package will be released. The price is $1.99 US.\u2026","rel":"","context":"In "New Products"","block_context":{"text":"New Products","link":"https:\/\/swling.com\/blog\/category\/new-products\/"},"img":{"alt_text":"Apple-iPhone","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/12\/Apple-iPhone-175x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7959,"url":"https:\/\/swling.com\/blog\/2013\/11\/shortwave-radio-recordings-radio-new-zealand-international-2\/","url_meta":{"origin":17402,"position":3},"title":"Shortwave Radio Recordings: Radio New Zealand International","author":"Thomas","date":"November 22, 2013","format":false,"excerpt":"For your listening pleasure: two full hours of Radio New Zealand International, recorded on November 22, 2013 starting around 7:59 UTC on 9,765 kHz. This recording begins with the\u00a0The RNZI interval signal: the\u00a0charming and unmistakable call of the New Zealand Bellbird. Click here to download the recording as an MP3,\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"799px-Wellington_city_with_Cable_Car","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/11\/799px-Wellington_city_with_Cable_Car-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":31299,"url":"https:\/\/swling.com\/blog\/2018\/03\/china-consolidates-three-national-networks-to-form-the-voice-of-china\/","url_meta":{"origin":17402,"position":4},"title":"China consolidates three national networks to form the Voice of China","author":"Thomas","date":"March 22, 2018","format":false,"excerpt":"(Source: CNN Money via Cap Tux) Beijing has a new propaganda weapon: Voice of China China is creating a new giant broadcaster to ensure its voice is heard loud and clear around the world. Voice of China, as the new outlet will be known internationally, will be formed by combining\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/11\/cri-china-radio-international.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":31882,"url":"https:\/\/swling.com\/blog\/2018\/05\/the-history-of-deutsche-welles-interval-signal-and-signature-tune\/","url_meta":{"origin":17402,"position":5},"title":"The history of Deutsche Welle’s interval signal and signature tune","author":"Thomas","date":"May 6, 2018","format":false,"excerpt":"(Source: Deutsche Welle via Mike Hansgen) Beethoven on the air: the DW signature tune When Deutsche Welle went on the air 65 years ago, the broadcaster opted for a melody from \"Fidelio\" for its signature tune. Ludwig van Beethoven's opera is about an act of liberation. A political prisoner is\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/02\/IMG.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/02\/IMG.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/02\/IMG.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/02\/IMG.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/17402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=17402"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/17402\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=17402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=17402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=17402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}