{"id":17814,"date":"2016-03-17T21:02:26","date_gmt":"2016-03-18T01:02:26","guid":{"rendered":"http:\/\/swling.com\/blog\/?p=17814"},"modified":"2016-03-17T21:02:26","modified_gmt":"2016-03-18T01:02:26","slug":"vintage-advert-the-1938-bush-s-w-45","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2016\/03\/vintage-advert-the-1938-bush-s-w-45\/","title":{"rendered":"Vintage advert: The 1938 Bush S.W.45"},"content":{"rendered":"
\"Click<\/a>

Click to enlarge.<\/p><\/div>\n

Many thanks to SWLing Post<\/em> contributor, Christopher Brennen, who shares this\u00a0retro advert (above) from Retropia<\/a>.<\/p>\n

I’m very curious what it must have been like to tune the Bush S.W.45. Seems the big selling feature was its ability to reliably tune closely-spaced stations. The ad claims:<\/p>\n

“[T]he Teleflic comes to your assistance by giving you the equivalent of a dial 12 feet long, every station with its own number!”<\/p><\/blockquote>\n

I’m sure this was a brilliant innovation at the time.<\/p>\n

I found this image of a fully-restored S.W.45 in an album by Photobucket user Retired2000<\/a>:<\/p>\n

http:\/\/i1085.photobucket.com\/albums\/j436\/retired2000\/Vintage%20Bush%20SW45%20radio\/Fullyrestored.jpg<\/p>\n

Indeed, he did an amazing job restoring this radio–check out the full album here<\/a>.<\/p>\n

I love the S.W.45’s dial. From a distance, the graphics almost look like sci-fi–like a panel on the star ship\u00a0Enterprise.<\/p>\n

Thanks again, Christopher!<\/p>\n","protected":false},"excerpt":{"rendered":"

Many thanks to SWLing Post contributor, Christopher Brennen, who shares this\u00a0retro advert (above) from Retropia. I’m very curious what it must have been like to tune the Bush S.W.45. Seems the big selling feature was its ability to reliably tune closely-spaced stations. The ad claims: “[T]he Teleflic comes to your assistance by giving you the […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[508,3,305,288,43],"tags":[4853,4852,4082,4394],"class_list":["post-17814","post","type-post","status-publish","format-standard","hentry","category-art-2","category-news","category-nostalgia","category-radio-history","category-shortwave-radio","tag-advetisements","tag-bush-s-w-45","tag-shortwave-radio","tag-vintage-radios"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-4Dk","jetpack-related-posts":[{"id":10094,"url":"https:\/\/swling.com\/blog\/2014\/06\/amendment-to-h-r-4490-protects-critical-shortwave-services\/","url_meta":{"origin":17814,"position":0},"title":"Amendment to H.R. 4490 protects “critical” shortwave services","author":"Thomas","date":"June 28, 2014","format":false,"excerpt":"In response to yesterday's\u00a0post\u00a0regarding sweeping cuts to VOA's shortwave service, an\u00a0SWLing Post reader (who wishes to remain anonymous) writes: \"HR4490 contains the following amendment attached to the bill by Cong Lowenthal of CA. Cong Lowenthal has the largest Cambodian community in the US in his constituency as well as Vietnamese.\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"View of the Capitol Building from the roof of the Voice of America on 330 Independence Ave., S.W.","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12-1024x682.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12-1024x682.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12-1024x682.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":9919,"url":"https:\/\/swling.com\/blog\/2014\/06\/the-state-of-the-broadcasting-board-of-governors-bbg\/","url_meta":{"origin":17814,"position":1},"title":"The state of the Broadcasting Board of Governors (BBG)","author":"Thomas","date":"June 13, 2014","format":false,"excerpt":"\u00a0 Many thanks to SWLing Post reader, Lyle, for sharing this article from Radio World which takes an in-depth look at the state of US International Broadcasting and poses the question, \"How effective is the BBG in 2014?\"","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/swling.com\/blog\/category\/articles\/"},"img":{"alt_text":"View of the Capitol Building from the roof of the Voice of America on 330 Independence Ave., S.W.","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12-1024x682.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12-1024x682.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12-1024x682.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":19212,"url":"https:\/\/swling.com\/blog\/2016\/05\/proposed-amendment-to-national-defense-authorization-act-calls-for-privatization-of-voa\/","url_meta":{"origin":17814,"position":2},"title":"Proposed amendment to National Defense Authorization Act calls for privatization of VOA","author":"Thomas","date":"May 27, 2016","format":false,"excerpt":"(Source: BBG Watch via Andrea Borgnino) BBG Watch has learned that a proposed privatization of the U.S. taxpayer-funded Voice of America (VOA) is widely opposed by Broadcasting Board of Governors (BBG) federal employees, their union, the independent Committee for U.S. International Broadcasting (CUSIB \u2013 cusib.org), and numerous foreign policy and\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"View of the Capitol Building from the roof of the Voice of America on 330 Independence Ave., S.W.","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12-1024x682.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12-1024x682.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12-1024x682.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":65209,"url":"https:\/\/swling.com\/blog\/2026\/01\/voa-funds-included-in-spending-bill\/","url_meta":{"origin":17814,"position":3},"title":"VOA Funds Included in Spending Bill","author":"Thomas","date":"January 19, 2026","format":false,"excerpt":"Many thanks to SWLing Post contributor Dennis Dura, who shares this Radio World report on a proposed U.S. congressional spending bill that would include continued funding for the Voice of America and its parent agency, the U.S. Agency for Global Media. The bipartisan proposal would allocate roughly $653 million to\u2026","rel":"","context":"In "International Broadcasting"","block_context":{"text":"International Broadcasting","link":"https:\/\/swling.com\/blog\/category\/international-broadcasting\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":29289,"url":"https:\/\/swling.com\/blog\/2017\/11\/dan-robinson-explores-the-current-administrations-big-fail-at-the-bbg-voa\/","url_meta":{"origin":17814,"position":4},"title":"Dan Robinson explores the current administration’s “Big Fail” at the BBG\/VOA","author":"Thomas","date":"November 22, 2017","format":false,"excerpt":"SWLing Post\u00a0readers are likely aware that contributor,\u00a0Dan Robinson, is the former White House, Congressional and foreign correspondent for the Voice of America. Dan has just published a two part article on the\u00a0Center on Public Diplomacy website\u00a0exploring how the effectively the current US administration has been at restructuring and resolving inherent\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/swling.com\/blog\/category\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12-1024x682.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12-1024x682.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12-1024x682.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":63820,"url":"https:\/\/swling.com\/blog\/2025\/08\/u-s-global-media-agency-to-lay-off-hundreds-at-voa-rfa-and-rfe-rl\/","url_meta":{"origin":17814,"position":5},"title":"U.S. Global Media Agency to Lay Off Hundreds at VOA, RFA, and RFE\/RL","author":"Thomas","date":"August 31, 2025","format":false,"excerpt":"The Guardian is reporting that more than 500 full-time employees at Voice of America and other U.S. government-funded broadcasters will soon be laid off. The U.S. Agency for Global Media announced that 532 federal positions are being cut, part of a larger restructuring effort that\u2019s already stirred up legal challenges\u2026","rel":"","context":"In "International Broadcasting"","block_context":{"text":"International Broadcasting","link":"https:\/\/swling.com\/blog\/category\/international-broadcasting\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2013\/09\/K3VOA12.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/17814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=17814"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/17814\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=17814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=17814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=17814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}