{"id":18665,"date":"2016-05-03T07:27:28","date_gmt":"2016-05-03T11:27:28","guid":{"rendered":"http:\/\/swling.com\/blog\/?p=18665"},"modified":"2016-05-06T06:12:26","modified_gmt":"2016-05-06T10:12:26","slug":"all-india-radio-adapting-strategy","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2016\/05\/all-india-radio-adapting-strategy\/","title":{"rendered":"All India Radio adapting strategy"},"content":{"rendered":"
\"All<\/a>

All India Radio (AIR) Headquarters in Dehli, India. Photo\u00a0source:\u00a0Wikimedia.<\/p><\/div>\n

Many thanks to SWLing Post<\/em> reader, Mike R, for sharing this article from Asia Radio Today<\/a>:<\/p>\n

During a session on Public Service Broadcasting (PSB) at Radio Asia,\u00a0 Fayyaz Sheheryar<\/strong> the Director General of All India Radio said all PSB [Public Service] broadcasters are facing the question of how to make revenue within the public service model.<\/em><\/p>\n

As governments are reducing funding for public service broadcasters, \u201cthere is competition between hedonism and altruism,\u201d he said.<\/em><\/p>\n

\u201cIf we want to earn money would it be at the expense of ethics? This is a question that requires everyone\u2019s attention.\u201d<\/em><\/p>\n

The expansion of tv channels in India overshadowed radio for a while, but radio has come back to life \u201cthanks to the deregulation of radio, new licences and new frequencies on FM and [DRM]\u201d according to Sheheryar.<\/em><\/p>\n

All India Radio has introduced new channels to compete with the new private commercial channels.<\/em><\/p>\n

But, like other public broadcasters else where in the world, All India Radio is \u201cfacing questioning from commercial broadcasters about our role.\u201d<\/em><\/p>\n

[…]In India, All India Radio is allowed to take advertising, but advertising is not allowed to affect decisions on program content. It is heavily used by advertisers to reach both educated and mass rural populations, but the new private channels have taken a share of the pubic service broadcaster\u2019s significant ad revenue.<\/em><\/p>\n

\u201cPublic service broadcasting is a keystone of democracy,\u201d said Sheheryar.<\/em><\/p>\n

\u201cShould we leave it to the market to decide the content of PSB? PSB gently leads the masses to more mature values and services all sectors of the population regardless of whether the have money to spend or not. Ratings cannot be the sole yardstick to measure the success of PSB.<\/em><\/p>\n

[…]<\/em>\u201cThe proliferation of private broadcasters has also contributed to the questioning of PSB\u2019s role.\u201d<\/em><\/p>\n

[…]<\/em>The question of how to fund AIR now that it is autonomous is constantly being discussed. All India Radio uses a \u201chybrid model of funding\u201d with some government funding and some commercial revenue funding. Other sources of revenue are program sales, news media sales, facilities hire and transmission rental.<\/em><\/p>\n

Despite the philosophical and revenue challenges Sheheryar is optimistic: \u201cPublic Service Broadcasting is on a revival course despite all the challenges. The [Indian] Prime Minister\u2019s choice to broadcast regularly on AIR has helped us\u2026 For PBS to survive it must be recognised as a creative art and treated accordingly.\u201d<\/em><\/p>\n

Click here to read the full article.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Many thanks to SWLing Post reader, Mike R, for sharing this article from Asia Radio Today: During a session on Public Service Broadcasting (PSB) at Radio Asia,\u00a0 Fayyaz Sheheryar the Director General of All India Radio said all PSB [Public Service] broadcasters are facing the question of how to make revenue within the public service […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[56,960,3,43],"tags":[52,53,34,4082],"class_list":["post-18665","post","type-post","status-publish","format-standard","hentry","category-broadcasters","category-international-broadcasting","category-news","category-shortwave-radio","tag-air","tag-all-india-radio","tag-shortwave","tag-shortwave-radio"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-4R3","jetpack-related-posts":[{"id":24801,"url":"https:\/\/swling.com\/blog\/2017\/03\/vatican-radios-english-shortwave-service-to-asia-ends\/","url_meta":{"origin":18665,"position":0},"title":"Vatican Radio\u2019s English shortwave service to Asia ends","author":"Thomas","date":"March 24, 2017","format":false,"excerpt":"(Source: Vatican Radio\u00a0via London Shortwave) Vatican Radio\u2019s English SW broadcast to Asia come to an end Vatican Radio\u2019s English shortwave broadcast for Asia has come to an end, with its last transmission going out Friday evening, after nearly 60 years of service.\u00a0 However this does not mean it has disappeared\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/03\/dial-analog.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/03\/dial-analog.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/03\/dial-analog.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/03\/dial-analog.jpg?resize=700%2C400 2x"},"classes":[]},{"id":38124,"url":"https:\/\/swling.com\/blog\/2019\/06\/all-india-radio-prasar-bharati-seeks-proposal-to-phase-out-shortwave-broadcasting\/","url_meta":{"origin":18665,"position":1},"title":"All India Radio: Prasar Bharati seeks proposal to phase out shortwave broadcasting","author":"Thomas","date":"June 7, 2019","format":false,"excerpt":"(Source: The Hindu) by Sobhana K. Nair Prasar Bharati has asked it to come up with a proposal to phase out SW transmitters If Prasar Bharati [India's largest public broadcasting agency] has its way, All India Radio will have to stop all global short wave transmissions \u2014 eighty years after\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2009\/01\/newdelhi90zu.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":33648,"url":"https:\/\/swling.com\/blog\/2018\/08\/air-external-service-at-odds-with-mib-over-funding-future-of-shortwave-service\/","url_meta":{"origin":18665,"position":2},"title":"AIR External Service at odds with MIB over funding & future of shortwave service","author":"Thomas","date":"August 20, 2018","format":false,"excerpt":"(Source: Hindustan Times via Dan Robinson) The external services division of All India Radio (AIR) is caught in a turf war between the ministry of information and broadcasting (MIB), which runs it and the ministry of external affairs (MEA), which is expected to fund it. While the MIB wants the\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2009\/01\/newdelhi90zu.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":24717,"url":"https:\/\/swling.com\/blog\/2017\/03\/all-india-radio-investing-heavily-in-drm-tranmitters\/","url_meta":{"origin":18665,"position":3},"title":"All India Radio investing heavily in DRM tranmitters","author":"Thomas","date":"March 17, 2017","format":false,"excerpt":"Many thanks to SWLing Post reader, Pradip, who shares the following story from Radio and Music Biz online: AIR has acquired 37 DRM transmitters, in talks to get cheaper radio sets NEW DELHI: All India Radio (AIR) has introduced digital radio technology in the AIR Network by installing new state\u2026","rel":"","context":"In "AM"","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2009\/01\/newdelhi90zu.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":42502,"url":"https:\/\/swling.com\/blog\/2020\/03\/all-india-radio-suspends-shortwave-and-pure-drm-transmissions-during-covid-19-lock-down\/","url_meta":{"origin":18665,"position":4},"title":"All India Radio suspends shortwave and “pure DRM’ transmissions during Covid-19 lock-down","author":"Thomas","date":"March 25, 2020","format":false,"excerpt":"Many thanks to SWLing Post contributor, Mark Fahey, who notes that All India Radio has suspended a number of their broadcast services during the Covid-19 lock-down. Mark shares the following Office Memorandum from India\u2019s Public Service Broadcaster. Click here to download memorandum (PDF). In terms of shortwave (ESD) services, here's\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/03\/Karthik-Chandran-India-AIR.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/03\/Karthik-Chandran-India-AIR.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/03\/Karthik-Chandran-India-AIR.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":18344,"url":"https:\/\/swling.com\/blog\/2016\/04\/all-india-radio-considering-shutting-down-shortwave-service\/","url_meta":{"origin":18665,"position":5},"title":"All India Radio considering shut down of shortwave service?","author":"Thomas","date":"April 18, 2016","format":false,"excerpt":"(Source: Sunday Guardian Live) AIR mulls shutting down soft power short wave units By AREEBA FALAK\u00a0 The Prasar Bharati Board is contemplating shutting down the short-wave service of the External Services Division (ESD) of All India Radio (AIR) even as a proposal to switch to an affordable internet-based radio service\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"All India Radio (AIR) Headquarters in Dehli, India. 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