{"id":27823,"date":"2017-08-30T20:25:37","date_gmt":"2017-08-31T00:25:37","guid":{"rendered":"https:\/\/swling.com\/blog\/?p=27823"},"modified":"2017-08-30T20:25:37","modified_gmt":"2017-08-31T00:25:37","slug":"variety-legacy-radio-faces-a-grim-future","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2017\/08\/variety-legacy-radio-faces-a-grim-future\/","title":{"rendered":"Variety: Legacy Radio “Faces a Grim Future”"},"content":{"rendered":"

\"\"<\/a><\/p>\n

(Source: Variety<\/a>)<\/p>\n

Traditional Radio Faces a Grim Future, New Study Says<\/strong><\/p>\n

A new study published today by the head of\u00a0New York University<\/a>\u2019s Steinhart Music Business Program casts a sobering outlook on the future of terrestrial radio.<\/p>\n

In the\u00a030-page report<\/a>, Larry Miller argues that traditional radio has failed to engage with Generation Z \u2014 people born after 1995 \u2014 and that its influence and relevance will continue to be subsumed by digital services unless it upgrades. Key points made in the study include:<\/p>\n

*Generation Z, which is projected to account for 40% of all consumers in the U.S. by 2020, shows little interest in traditional media, including radio, having grown up in an on-demand digital environment;<\/p>\n

*AM\/FM radio is in the midst of a massive drop-off as a music-discovery tool by younger generations, with self-reported listening to AM\/FM radio among teens aged 13 and up declining by almost 50 percentage points between 2005 and 2016. Music discovery as a whole is moving away from AM\/FM radio and toward YouTube, Spotify and Pandora, especially among younger listeners, with 19% of a 2017 study of surveyed listeners citing it as a source for keeping up-to-date with music \u2014 down from 28% the previous year. Among 12-24 year olds who find music discovery important, AM\/FM radio (50%) becomes even less influential, trailing YouTube (80%), Spotify (59%), and Pandora (53%).<\/p>\n

<\/div>\n

*By 2020, 75% of new cars are expected to be \u201cconnected\u201d to digital services, breaking radio\u2019s monopoly on the car dashboard and relegating AM\/FM to just one of a series of audio options behind the wheel. According to the U.S. Department of Transportation, the typical car in the U.S. was 11.6 years old in 2016, which explains why radio has not yet faced its disruption event. However, drivers are buying new cars at a faster rate than ever, and new vehicles come with more installed options for digital music services.[…]<\/p><\/blockquote>\n

Continue reading at Variety online…<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(Source: Variety) Traditional Radio Faces a Grim Future, New Study Says A new study published today by the head of\u00a0New York University\u2019s Steinhart Music Business Program casts a sobering outlook on the future of terrestrial radio. In the\u00a030-page report, Larry Miller argues that traditional radio has failed to engage with Generation Z \u2014 people born […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3781,3],"tags":[18,3074],"class_list":["post-27823","post","type-post","status-publish","format-standard","hentry","category-fm","category-news","tag-radio","tag-radio-future"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-7eL","jetpack-related-posts":[{"id":38353,"url":"https:\/\/swling.com\/blog\/2019\/06\/radio-mexico-internacional-to-disappear\/","url_meta":{"origin":27823,"position":0},"title":"Radio M\u00e9xico Internacional to disappear","author":"Thomas","date":"June 29, 2019","format":false,"excerpt":"Many thanks to SWLing Post contributor, Tracy Wood, who writes: Radio M\u00e9xico Internacional will disappear (again)...web stream to sadly go away. Tracy referenced this article (in Spanish) from El Sol de M\u00e9xico. The following excerpt was translated to English via Google Translate: A grim picture was presented to employees and\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2019\/06\/RMI-1-1024x512.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2019\/06\/RMI-1-1024x512.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2019\/06\/RMI-1-1024x512.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":44579,"url":"https:\/\/swling.com\/blog\/2020\/08\/radio-waves-research-on-gen-z-listenership-early-women-in-radio-carlos-latuff-interview-and-your-next-tech-purchase-should-be-a-radio\/","url_meta":{"origin":27823,"position":1},"title":"Radio Waves: Research on Gen Z Listenership, Early Women in Radio, Carlos Latuff Interview, and “Your Next Tech Purchase Should Be a Radio”","author":"Thomas","date":"August 3, 2020","format":false,"excerpt":"Radio Waves:\u00a0 Stories Making Waves in the World of Radio Because I keep my ear to the waves, as well as receive many tips from others who do the same, I find myself privy to radio-related stories that might interest\u00a0SWLing Post\u00a0readers.\u00a0 To that end:\u00a0Welcome to the\u00a0SWLing Post\u2019s Radio Waves, a\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CC-Skywave-SSB-coast-Dial-Listening.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CC-Skywave-SSB-coast-Dial-Listening.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CC-Skywave-SSB-coast-Dial-Listening.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CC-Skywave-SSB-coast-Dial-Listening.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":30842,"url":"https:\/\/swling.com\/blog\/2018\/02\/world-radio-day-2018\/","url_meta":{"origin":27823,"position":2},"title":"World Radio Day 2018","author":"Thomas","date":"February 13, 2018","format":false,"excerpt":"(Source: UNESCO World Radio Day) The seventh edition of World Radio Day will be held on 13 February 2018 under the theme: Radio and Sports, with all radio stations, regulatory bodies and related organisations invited to celebrate radio and its contribution to democratic debate through information, entertainment and audience interaction.\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/01\/logo-green-wrd2018.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/01\/logo-green-wrd2018.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/01\/logo-green-wrd2018.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/01\/logo-green-wrd2018.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":62421,"url":"https:\/\/swling.com\/blog\/2025\/03\/silent-signals-recordings-from-shortwave-stations-affected-by-recent-shutdowns\/","url_meta":{"origin":27823,"position":3},"title":"Silent Signals: Recordings from Shortwave Stations Affected by Recent Shutdowns","author":"Thomas","date":"March 23, 2025","format":false,"excerpt":"Many thanks to SWLing Post contributor Dan Greenall, who shares the following recordings and writes: Hi Thomas As a result of recent actions by the Trump administration, a number of shortwave stations have recently gone silent. Whether or not this will change is anybody's guess, but the situation is currently\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2012\/04\/1-IMG_0353.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2012\/04\/1-IMG_0353.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2012\/04\/1-IMG_0353.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2012\/04\/1-IMG_0353.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":59340,"url":"https:\/\/swling.com\/blog\/2024\/03\/paul-spots-an-aor-ar-3000a-in-20-days-in-mariupol\/","url_meta":{"origin":27823,"position":4},"title":"Paul spots an AOR AR-3000A in “20 Days in Mariupol”","author":"Thomas","date":"March 23, 2024","format":false,"excerpt":"Many thanks to SWLing Post contributor, Paul, who writes: Hi Thomas, \"20 Days in Mariupol\" won this year's Oscar for Best Documentary. The movie is about the Russian siege to that city in the opening days of the Ukraine invasion, as recounted by a filmmaker located there. There is a\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2024\/03\/mariupol.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2024\/03\/mariupol.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2024\/03\/mariupol.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2024\/03\/mariupol.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2024\/03\/mariupol.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":17199,"url":"https:\/\/swling.com\/blog\/2016\/02\/live365-is-no-more\/","url_meta":{"origin":27823,"position":5},"title":"Live365 is no more","author":"Thomas","date":"February 3, 2016","format":false,"excerpt":"As of February 1, 2016, the Internet radio pioneer Live365 has closed shop. I imagine many SWLing Post readers are\u00a0familiar with Live365, especially if you have a WiFi radio with the Live365 app. While I've never been an avid listener of Live365, I have certainly enjoyed a wide variety of\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"Live365_logo","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/Live365_logo.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/27823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=27823"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/27823\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=27823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=27823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=27823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}