{"id":29383,"date":"2017-12-06T07:56:24","date_gmt":"2017-12-06T11:56:24","guid":{"rendered":"https:\/\/swling.com\/blog\/?p=29383"},"modified":"2017-12-06T07:56:24","modified_gmt":"2017-12-06T11:56:24","slug":"radio-advertising-a-700-foot-mountain-of-whipped-cream","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2017\/12\/radio-advertising-a-700-foot-mountain-of-whipped-cream\/","title":{"rendered":"Radio Advertising: “A 700-Foot Mountain of Whipped Cream”"},"content":{"rendered":"

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I recently discovered a\u00a0bi-weekly experimental arts-and-culture program called\u00a0The Organist<\/em>\u00a0at KCRW<\/a>. The latest episode is simply brilliant for those of us who love radio nostalgia.<\/p>\n

Here’s the description for Part 1:<\/p>\n

This week, we\u2019re sharing a highly subjective journey through one narrow, eccentric, corridor of radio advertising, as heard through the ears of one man. His name is\u00a0Clive Desmond<\/a>. Clive is a radio advertising producer, writer, and composer. He\u2019s been doing it for more than thirty years, and he\u2019s won some of the industry\u2019s top awards. Through those years he\u2019s been sort of a zelig figure: you can find his face somewhere in the margins of every one of the medium\u2019s key aesthetic revolutions. He\u2019s rescued beautiful forgotten nuggets of radio history, and he\u2019s delicately arranged them into a glittering associative chain\u2014a constellation of jingles and spots that somehow all add up, to a life: The life of Clive Desmond as heard through the radio.<\/p><\/blockquote>\n