{"id":34090,"date":"2018-09-10T14:42:09","date_gmt":"2018-09-10T18:42:09","guid":{"rendered":"https:\/\/swling.com\/blog\/?p=34090"},"modified":"2018-09-10T14:42:09","modified_gmt":"2018-09-10T18:42:09","slug":"the-bbc-world-service-has-a-new-theme","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2018\/09\/the-bbc-world-service-has-a-new-theme\/","title":{"rendered":"The BBC World Service has a new theme"},"content":{"rendered":"<p><a href=\"https:\/\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8492\" src=\"https:\/\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters.jpg\" alt=\"(Image source: BBC)\" width=\"640\" height=\"360\" srcset=\"https:\/\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters.jpg 640w, https:\/\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters-300x168.jpg 300w, https:\/\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters-100x56.jpg 100w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>(Source: <a href=\"https:\/\/www.theguardian.com\/media\/2018\/sep\/09\/bbc-world-service-new-theme-tune\" target=\"_blank\" rel=\"noopener\">The Guardian<\/a>)<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/dO2IeiP2T2A?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<blockquote><p>For 70 years, far-flung listeners knew they had found the BBC on their radio dial when they heard the jaunty notes of the Irish jig Lillibulero. Its brassy, old-fashioned sound spoke of men in dinner jackets and vintage radio microphones, and there was a minor public outcry when it was formally dropped more than a decade ago.<\/p>\n<p>Since then the World Service, which has an audience of 79 million, has used a musical motif which, according to controller Mary Hockaday \u201cchanged every now and then in rather an ad hoc way\u201d.<\/p>\n<p>But from tomorrow morning, the English-language station will have a new jingle, letting listeners across the world know unquestionably that London is calling. The signature tune is a nod to the station\u2019s long traditions, with even a beat or two of the BBC\u2019s famous pips to send a message about values in an age of \u201cfake news\u201d.[&#8230;]<\/p><\/blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.theguardian.com\/media\/2018\/sep\/09\/bbc-world-service-new-theme-tune\" target=\"_blank\" rel=\"noopener\">Click here to read the full story at The Guardian.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Source: The Guardian) For 70 years, far-flung listeners knew they had found the BBC on their radio dial when they heard the jaunty notes of the Irish jig Lillibulero. Its brassy, old-fashioned sound spoke of men in dinner jackets and vintage radio microphones, and there was a minor public outcry when it was formally dropped [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[56,960,3],"tags":[104,327,7298,787],"class_list":["post-34090","post","type-post","status-publish","format-standard","hentry","category-broadcasters","category-international-broadcasting","category-news","tag-bbc","tag-bbc-world-service","tag-bbc-world-service-theme","tag-the-guardian"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-8RQ","jetpack-related-posts":[{"id":54176,"url":"https:\/\/swling.com\/blog\/2022\/09\/the-guardian-hundreds-of-jobs-to-go-as-bbc-announces-world-service-cutbacks\/","url_meta":{"origin":34090,"position":0},"title":"The Guardian: &#8220;Hundreds of jobs to go as BBC announces World Service cutbacks&#8221;","author":"Thomas","date":"September 29, 2022","format":false,"excerpt":"(Source: The Guardian via Mark Hirst) Hundreds of jobs to go as BBC announces World Service cutbacks Corporation to end production of radio output in 10 languages, including Chinese, Hindi and Arabic, as it blames licence fee freeze The BBC has announced deep cuts to its World Service output that\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/05\/PL-680-BBC-Click-Frequency.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/05\/PL-680-BBC-Click-Frequency.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/05\/PL-680-BBC-Click-Frequency.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/05\/PL-680-BBC-Click-Frequency.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":52071,"url":"https:\/\/swling.com\/blog\/2022\/03\/the-guardian-bbc-website-blocked-in-russia-as-shortwave-radio-brought-back-to-cover-ukraine-war\/","url_meta":{"origin":34090,"position":1},"title":"The Guardian: &#8220;BBC website \u2018blocked\u2019 in Russia as shortwave radio brought back to cover Ukraine war&#8221;","author":"Thomas","date":"March 4, 2022","format":false,"excerpt":"Many thanks to SWLing Post contributor, Chris, who shares the following report from The Guardian: BBC website \u2018blocked\u2019 in Russia as shortwave radio brought back to cover Ukraine war (The Guardian) Website reportedly available at only 17% of normal levels in Russia, hours after broadcaster revives radio technology to reach\u2026","rel":"","context":"In &quot;International Broadcasting&quot;","block_context":{"text":"International Broadcasting","link":"https:\/\/swling.com\/blog\/category\/international-broadcasting\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/10\/Soviet-Radio-Dial-e1539517556232.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/10\/Soviet-Radio-Dial-e1539517556232.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/10\/Soviet-Radio-Dial-e1539517556232.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/10\/Soviet-Radio-Dial-e1539517556232.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":8821,"url":"https:\/\/swling.com\/blog\/2014\/02\/bbc-world-service-to-further-reduce-shortwave\/","url_meta":{"origin":34090,"position":2},"title":"BBC World Service to further reduce shortwave","author":"Thomas","date":"February 19, 2014","format":false,"excerpt":"I appears the BBC World Service is cutting shortwave broadcasts even further in an attempt to meet tighter budget numbers. Not many details, at the moment, in terms of what language programs will suffer the most. Many thanks to Richard Cuff for the tip: (Source: The Guardian) The BBC World\u2026","rel":"","context":"In &quot;Broadcasters&quot;","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"(Image source: BBC)","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters-300x168.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9145,"url":"https:\/\/swling.com\/blog\/2014\/03\/bbc-world-service-longevity-vs-commercialization\/","url_meta":{"origin":34090,"position":3},"title":"BBC World Service longevity vs. commercialization","author":"Thomas","date":"March 31, 2014","format":false,"excerpt":"Back in October 2010, we learned that the BBC would take over the cost of the World Service from the Foreign Office from April 2014. Shorty thereafter, the BBC World Service was dealt\u00a0a 20% budget cut\u00a0which eventually lead to the loss of 550 jobs. Now April 2014 is upon us.\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/swling.com\/blog\/category\/articles\/"},"img":{"alt_text":"(Image source: BBC)","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters-300x168.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1038,"url":"https:\/\/swling.com\/blog\/2011\/01\/bbc-world-service-budget-cut-by-20\/","url_meta":{"origin":34090,"position":4},"title":"BBC World Service budget cut by 20%","author":"Thomas","date":"January 27, 2011","format":false,"excerpt":"This is a sad week for fans and listeners of the BBC World Service. According to news reports, the British Foreign Office has cut BBC's World Service budget by 20%, resulting in sweeping reductions in their shortwave service. As many as 650 jobs will be lost by 2014 and cancellation\u2026","rel":"","context":"In &quot;Broadcasters&quot;","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2011\/01\/BBC-World-Service-Bush-Ho-007-300x180.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":19993,"url":"https:\/\/swling.com\/blog\/2016\/07\/bbc-to-cut-monitoring-jobs\/","url_meta":{"origin":34090,"position":5},"title":"BBC to cut monitoring jobs","author":"Thomas","date":"July 7, 2016","format":false,"excerpt":"(Source: The Guardian) The BBC is cutting almost 100 jobs from its monitoring service as part of a drive to save \u00a34m from the unit\u2019s \u00a313.2m budget by April next year. The restructure will include the closure of its base in Mazar-i-Sharif in Afganistan, though it will retain an operation\u2026","rel":"","context":"In &quot;Broadcasters&quot;","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"(Image source: BBC)","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters.jpg?resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/34090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=34090"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/34090\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=34090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=34090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=34090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}