{"id":36710,"date":"2019-03-28T21:14:18","date_gmt":"2019-03-29T01:14:18","guid":{"rendered":"https:\/\/swling.com\/blog\/?p=36710"},"modified":"2019-03-28T21:14:18","modified_gmt":"2019-03-29T01:14:18","slug":"bbg-watch-former-analyst-challenges-usagm-audience-measurement-methods-claims-of-sharp-increases","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2019\/03\/bbg-watch-former-analyst-challenges-usagm-audience-measurement-methods-claims-of-sharp-increases\/","title":{"rendered":"BBG Watch: Former Analyst Challenges USAGM Audience Measurement Methods, Claims of Sharp Increases"},"content":{"rendered":"

\"\"<\/a><\/p>\n

As a follow-up to our previous post featuring Kim Elliott’s commentary<\/a>, check out the following article by Dan Robinson in BBG Watch:<\/a><\/p>\n

\n

Former Analyst Challenges USAGM Audience Measurement Methods, Claims of Sharp Increases<\/h2>\n

By Dan Robinson<\/p>\n

A former analyst for the U.S. Agency for Global Media, which oversees taxpayer-funded broadcast and online media directed at overseas audiences, has\u00a0publicly challenged<\/a>\u00a0the methods used by the agency in making audience size claims.<\/p>\n

An audience research analyst for the U.S. Agency for Global Media (formerly the Broadcasting Board of Governors) for many years, Kim Elliott, Ph.D., is the first former official to raise questions about USAGM figures.<\/p>\n

His views, published online by the University of Southern California Center for Public Diplomacy blog, also appeared first in a small circulation subscription journal published by NASWA (North American Shortwave Association). This article is based on both pieces.[…]<\/p>\n

Click here to read the full article.<\/a><\/p>\n<\/blockquote>\n

Dan also points out the following BBG Watch article which focuses on Twitter polls:<\/p>\n

http:\/\/bbgwatch.com\/bbgwatch\/twitter-poll-voa-and-radio-farda-usagm-iran-audience-claims-are-false\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As a follow-up to our previous post featuring Kim Elliott’s commentary, check out the following article by Dan Robinson in BBG Watch: Former Analyst Challenges USAGM Audience Measurement Methods, Claims of Sharp Increases By Dan Robinson A former analyst for the U.S. Agency for Global Media, which oversees taxpayer-funded broadcast and online media directed at […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[56,960,3],"tags":[1090,2635,7246],"class_list":["post-36710","post","type-post","status-publish","format-standard","hentry","category-broadcasters","category-international-broadcasting","category-news","tag-bbg-watch","tag-dan-robinson","tag-usagm"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-9y6","jetpack-related-posts":[{"id":44356,"url":"https:\/\/swling.com\/blog\/2020\/07\/dan-robinson-takes-critical-look-at-usagm-as-pack-enters-scene\/","url_meta":{"origin":36710,"position":0},"title":"Dan Robinson takes critical look at USAGM as Pack enters scene","author":"Thomas","date":"July 15, 2020","format":false,"excerpt":"SWLing Post contributor, Dan Robinson, has recently written a series of opinion articles for the BBG-USAGM Watch website. Dan worked 34 years with the Voice of America, most recently serving as the senior White House correspondent from 2010 to 2014 before his retirement. Dan's Op-Ed pieces (in five parts at\u2026","rel":"","context":"In "International Broadcasting"","block_context":{"text":"International Broadcasting","link":"https:\/\/swling.com\/blog\/category\/international-broadcasting\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/03\/DanRobinson-WhiteHouse.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/03\/DanRobinson-WhiteHouse.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/03\/DanRobinson-WhiteHouse.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/03\/DanRobinson-WhiteHouse.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":33775,"url":"https:\/\/swling.com\/blog\/2018\/08\/broadcasting-board-of-governors-bbg-rebranded-as-u-s-agency-for-global-media-usagm\/","url_meta":{"origin":36710,"position":1},"title":"Broadcasting Board of Governors (BBG) rebranded as U.S. Agency for Global Media (USAGM)","author":"Thomas","date":"August 27, 2018","format":false,"excerpt":"(Source: BBG\/USAGM Press Release) WASHINGTON, Aug. 22, 2018 Effective immediately, the Broadcasting Board of Governors (BBG), an independent U.S. government agency that employs thousands of talented journalists, storytellers, and media professionals, is now the U.S. Agency for Global Media (USAGM). The U.S. Agency for Global Media is a modern media\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/08\/USAGM-Logo-1024x311.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/08\/USAGM-Logo-1024x311.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/08\/USAGM-Logo-1024x311.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":36696,"url":"https:\/\/swling.com\/blog\/2019\/03\/usagms-increased-audience-a-side-effect-of-changing-measurement-methodology\/","url_meta":{"origin":36710,"position":2},"title":"USAGM’s increased audience: a side-effect of changing measurement methodology","author":"Thomas","date":"March 28, 2019","format":false,"excerpt":"Many thanks to SWLing Post contributor, Kim Andrew Elliott, who shares the following article and writes: USAGM (US International Broadcasting and Associated Media) reported a 24 percent increase in measured audience in 2018. Why the sudden increase? Did a major war break out? No, the measurement methodology changed ... https:\/\/www.uscpublicdiplomacy.org\/blog\/usagm-audience-increase-less-startling-meets-eye\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2019\/03\/USAGM-BBG-logo-horiz-RGB-hires-1024x312.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2019\/03\/USAGM-BBG-logo-horiz-RGB-hires-1024x312.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2019\/03\/USAGM-BBG-logo-horiz-RGB-hires-1024x312.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":39464,"url":"https:\/\/swling.com\/blog\/2019\/09\/usagms-chief-executive-john-lansing-resigns\/","url_meta":{"origin":36710,"position":3},"title":"USAGM’s Chief Executive John Lansing resigns","author":"Thomas","date":"September 7, 2019","format":false,"excerpt":"(Source: VOA News via Richard Cuff) WASHINGTON - The U.S. Agency for Global Media\u2019s Chief Executive John Lansing said he will be leaving his post at the end of the month. 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The BBG Watch--a watchdog for US government broadcasting--took a very critical look at the recent failures and connects them to a much bigger picture\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"BBG-Logo","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2011\/06\/BBG-Logo-300x207.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/36710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=36710"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/36710\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=36710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=36710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=36710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}