{"id":38124,"date":"2019-06-07T06:20:53","date_gmt":"2019-06-07T10:20:53","guid":{"rendered":"https:\/\/swling.com\/blog\/?p=38124"},"modified":"2019-06-07T06:20:53","modified_gmt":"2019-06-07T10:20:53","slug":"all-india-radio-prasar-bharati-seeks-proposal-to-phase-out-shortwave-broadcasting","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2019\/06\/all-india-radio-prasar-bharati-seeks-proposal-to-phase-out-shortwave-broadcasting\/","title":{"rendered":"All India Radio: Prasar Bharati seeks proposal to phase out shortwave broadcasting"},"content":{"rendered":"
\"\"<\/a>

All India Radio (AIR) Headquarters in Dehli, India. Photo courtesy of Wikipedia.<\/p><\/div>\n

(Source: The Hindu<\/a>)<\/p>\n

by Sobhana K. Nair<\/p>\n

Prasar Bharati has asked it to come up with a proposal to phase out SW transmitters<\/strong><\/p>\n

If Prasar Bharati [India’s largest public broadcasting agency] has its way, All India Radio will have to stop all global short wave transmissions \u2014 eighty years after it began international broadcasting in 1939. AIR is resisting the move arguing that it will curtail its global reach.<\/p>\n

There are about 46 short wave transmitters that run both domestic and external services. Out of these, 28 are used for the external services alone. Barring three transmitters that were recently installed, all the others will have to be shut down over the next six-months. The external services are broadcast to 150 countries in 13 Indian languages and 15 foreign languages.<\/p>\n

Prasar Bharati had written to the AIR in May third week asking it to come up with a proposal to phase out the short wave transmitters.<\/p>\n

\u2018Whimsical\u2019<\/strong><\/p>\n

A high-ranking AIR official called it a whimsical decision. \u201cThere will be a huge implication on external services. The short wave is the only effective way to reach to any part of the world. FM and other modes don\u2019t work. Even live streaming on web can\u2019t be complete substitute to this due to varied penetration of internet connectivity. Any country that wants to scuttle Indian radio can just shut down our web channel.\u201d<\/p>\n

Prasar Bharati CEO Shashi Shekhar Vempati denied that discontinuing short wave will impact global outreach. He said there would be fresh investments in expanding in DD India, AIR World Service and Prasar Bharati\u2019s Gobal Digital Platform. \u201cGoing forward, AIR world service will be primarily a digital service which will leverage FM and Medium Wave capabilities where available and short wave in a limited way for strategic purposes. We will also explore hiring airtime in transmitters outside India on a need basis where feasible,\u201d he told The Hindu.<\/p>\n

China has recently started buying air time on Nepalese radio channels for its programmes. India too may soon follow suit.<\/p>\n

Limited audience<\/strong><\/p>\n

A study on short wave transmitters conducted by the Prasar Bharati had revealed that shutting down these transmitters would save the AIR nearly ?60-70 crore. The majority of the transmitters were nearly 25 years old and obsolete. \u201cShort Wave, as a mode of transmission, has very limited audience, which is further dwindling with time. The short wave network will be rationalised so we are able to invest more in content and in newer ways of broadcasting, like Internet streaming, digital radio and in future satellite radio. We will, however, preserve a limited set of short wave for strategic purposes and national interest,\u201d Mr. Vempati added.[…]<\/p><\/blockquote>\n

Click here to read the full article at The Hindu.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(Source: The Hindu) by Sobhana K. Nair Prasar Bharati has asked it to come up with a proposal to phase out SW transmitters If Prasar Bharati [India’s largest public broadcasting agency] has its way, All India Radio will have to stop all global short wave transmissions \u2014 eighty years after it began international broadcasting in […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[56,960,3,43],"tags":[52,53,7228,4082,507],"class_list":["post-38124","post","type-post","status-publish","format-standard","hentry","category-broadcasters","category-international-broadcasting","category-news","category-shortwave-radio","tag-air","tag-all-india-radio","tag-all-india-radio-funding","tag-shortwave-radio","tag-the-hindu"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-9UU","jetpack-related-posts":[{"id":38135,"url":"https:\/\/swling.com\/blog\/2019\/06\/the-hindu-air-may-have-to-power-off-short-wave-transmissions\/","url_meta":{"origin":38124,"position":0},"title":"The Hindu: “AIR may have to power off short wave transmissions”","author":"Thomas","date":"June 8, 2019","format":false,"excerpt":"(Source: The Hindu) If Prasar Bharati has its way, All India Radio will have to stop all global short wave transmissions \u2014 eighty years after it began international broadcasting in 1939. AIR is resisting the move arguing that it will curtail its global reach. There are about 46 short wave\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/07\/Allied-2682-Dial-1024x678.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/07\/Allied-2682-Dial-1024x678.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2017\/07\/Allied-2682-Dial-1024x678.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":33648,"url":"https:\/\/swling.com\/blog\/2018\/08\/air-external-service-at-odds-with-mib-over-funding-future-of-shortwave-service\/","url_meta":{"origin":38124,"position":1},"title":"AIR External Service at odds with MIB over funding & future of shortwave service","author":"Thomas","date":"August 20, 2018","format":false,"excerpt":"(Source: Hindustan Times via Dan Robinson) The external services division of All India Radio (AIR) is caught in a turf war between the ministry of information and broadcasting (MIB), which runs it and the ministry of external affairs (MEA), which is expected to fund it. While the MIB wants the\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2009\/01\/newdelhi90zu.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":112,"url":"https:\/\/swling.com\/blog\/2009\/01\/all-india-radio-to-begin-drm-transmissions\/","url_meta":{"origin":38124,"position":2},"title":"All India Radio to begin DRM transmissions","author":"Thomas","date":"January 16, 2009","format":false,"excerpt":"Source -- All India Radio News: \"The first digital shortwave transmitter of All India Radio will start functioning from Friday. The Chief Executive Officer of Prasar Bharati, Mr. B. S. Lalli will inaugurate this transmitter to mark the Golden Jubilee of High Power Transmitter Centre of AIR at Khampur in\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"All India Radio (AIR) Headquarters in Dehli, India. 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