{"id":38775,"date":"2019-08-01T16:02:06","date_gmt":"2019-08-01T20:02:06","guid":{"rendered":"https:\/\/swling.com\/blog\/?p=38775"},"modified":"2019-08-01T17:02:21","modified_gmt":"2019-08-01T21:02:21","slug":"radio-world-radios-essential-role-in-asia","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2019\/08\/radio-world-radios-essential-role-in-asia\/","title":{"rendered":"Radio World: “Radio\u2019s Essential Role in Asia”"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Many thanks to SWLing Post<\/em> contributor, Marty, who shares the following article from Radio World<\/a>:<\/p>\n

STOCKHOLM \u2014 Radio is part of the lives of people around the world. In Asia this can amount to where hundreds of millions of listeners who tune in every day. Radio is a strong, inexpensive and effective medium to reach mass audiences.<\/p>\n

Many of the challenges facing traditional radio elsewhere in the world are about to hit Asia. These include the expansion of music streaming services and ad investments being divided among other platforms such as social media. But the structure and maturity of the region\u2019s radio industry differs a lot.<\/p>\n

[…]Private radio is fairly new to many countries in Asia. India is one such example, where programs are mainly music-based and stations are still developing their brands and formats. Also, there is little standardization in tracking listening habits in many Asian countries and many groups tend to rely on their own figures. This leads to confusion for agencies that want to know what radio can deliver.<\/p>\n

Public-service media is often closely monitored and controlled by government. But entertainment, music and sports offer broadcasters the potential to build strong radio brands they can further expand into social media, events and other activities. Something many are now exploring.<\/p>\n

There are also new, more speech-based stations, such as business stations in Singapore and Kuala Lumpur. A particular strength for radio is its closeness to its audience, in many countries manifested by stations broadcasting in the various local languages. This is also true for community radio, which are vibrant and widespread in parts of Asia, especially India, Nepal and Bangladesh.<\/p>\n

Radio plays an important role when natural disasters strike, frequently making the difference between life and death for millions of people. It\u2019s often the only way of conveying information, be it earthquakes in Nepal, storms in the Philippines or tsunamis in Japan.<\/p>\n

Radio\u00b4s easiness to use is an asset, but radio sets in homes are not as common as you might expect. FM radio saw a rise in listenership in India when nearly everyone had a mobile phone with built-in FM receivers. But today with new mobile phones coming into the market without FM, there is a new challenge. Will internet audio in phones lead the way to podcasting, as in the west? Or will Spotify and music streaming\u00b4s personalized offers replace traditional radio listening?[…]<\/p><\/blockquote>\n

Click here to continue reading the full story at Radio World.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Many thanks to SWLing Post contributor, Marty, who shares the following article from Radio World: STOCKHOLM \u2014 Radio is part of the lives of people around the world. In Asia this can amount to where hundreds of millions of listeners who tune in every day. Radio is a strong, inexpensive and effective medium to reach […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[634],"class_list":["post-38775","post","type-post","status-publish","format-standard","hentry","category-news","tag-radio-world"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-a5p","jetpack-related-posts":[{"id":64388,"url":"https:\/\/swling.com\/blog\/2025\/10\/new-300-kw-weekly-broadcast-of-vorw-radio-international-to-east-asia\/","url_meta":{"origin":38775,"position":0},"title":"New 300 kW Weekly Broadcast of VORW Radio International to East Asia!","author":"TheReportOfTheWeek","date":"October 27, 2025","format":false,"excerpt":"Hello listeners! I have some news about a new weekly broadcast of VORW Radio International for listeners in East Asia and beyond! Beginning Thursday the 30th of October and continuing every Thursday \u2013 my radio program will now be heard across East Asia thanks to a 300 kW Transmitter in\u2026","rel":"","context":"In "International Broadcasting"","block_context":{"text":"International Broadcasting","link":"https:\/\/swling.com\/blog\/category\/international-broadcasting\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2022\/04\/New-Logo-02-300x289.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":32727,"url":"https:\/\/swling.com\/blog\/2018\/06\/australian-govt-reviewing-media-services-including-loss-of-shortwave-in-the-asia-pacific\/","url_meta":{"origin":38775,"position":1},"title":"Australian Gov’t reviewing media services (including loss of shortwave) in the Asia-Pacific","author":"Thomas","date":"June 10, 2018","format":false,"excerpt":"Many thanks to SWLing Post contributor, London Shortwave, for sharing the following Have Your Say review of Australian Broadcasting Services in the Asia Pacific: Review of Australian Broadcasting Services in the Asia Pacific \u2013 Terms of Reference The Government is undertaking a review of Australian media services in the Asia\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/06\/australian-government-logo.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":906,"url":"https:\/\/swling.com\/blog\/2010\/10\/new-digital-radio-mondiale-channel-for-south-asia\/","url_meta":{"origin":38775,"position":2},"title":"New Digital Radio Mondiale channel for South Asia","author":"Thomas","date":"October 31, 2010","format":false,"excerpt":"(Source: BBC World Service International Publicity) BBC World Service and Deutsche Welle (DW) are launching a new Digital Radio Mondiale (DRM) digital radio channel for South Asia. The channel will carry a four-hour daily broadcast that includes the best international programmes in English and Hindi from BBC World Service and\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2009\/11\/drmlogo.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12098,"url":"https:\/\/swling.com\/blog\/2015\/01\/radio-australia-closes-shortwave-service-to-asia\/","url_meta":{"origin":38775,"position":3},"title":"Radio Australia closes shortwave service to Asia","author":"Thomas","date":"January 30, 2015","format":false,"excerpt":"Many thanks to SWLing Post reader, David, who passes along this announcement from Radio Australia\u00a0via Pacific Beat: On Sunday, Radio Australia's shortwave signal to Asia will be turned off, another result the ABC says of recent government funding cuts. Shortwave broadcasting into the Pacific will continue, but signal strenth outside\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"Radio-Australia-Banner","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/12\/Radio-Australia-Banner.jpeg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":65200,"url":"https:\/\/swling.com\/blog\/2026\/01\/rfa-to-resume-broadcasts-to-north-korea\/","url_meta":{"origin":38775,"position":4},"title":"RFA to resume broadcasts to North Korea","author":"Thomas","date":"January 18, 2026","format":false,"excerpt":"Many thanks to SWLing Post contributor Richard Cuff, who highlights a recent Reuters report on Radio Free Asia\u2019s plans to resume Korean-language broadcasts aimed at reaching listeners in North Korea after a period of reduced operations. 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I am happy to announce that there will be a special broadcast of VORW Radio International this Saturday August 22nd with 300 kW of power for listeners in Europe and Asia! 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