{"id":42398,"date":"2020-03-20T07:26:03","date_gmt":"2020-03-20T11:26:03","guid":{"rendered":"https:\/\/swling.com\/blog\/?p=42398"},"modified":"2020-03-20T07:26:03","modified_gmt":"2020-03-20T11:26:03","slug":"guest-post-radio-now-is-your-time-to-shine","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2020\/03\/guest-post-radio-now-is-your-time-to-shine\/","title":{"rendered":"Guest Post: “Radio. Now is your time to shine.”"},"content":{"rendered":"

\"\"<\/a>Many thanks to SWLing Post contributor, Fred Waterer, who shares this message from his friend, Jarrad Brooke:<\/em><\/p>\n

\n

Radio. Now is your time to shine.<\/h2>\n

As more and more mass gatherings are cancelled and outdoor entertainment is cancelled – more and more people will turn to other forms of media for entertainment. Netflix and streaming are the obvious choices – but I believe even Free to Air TV and yes -radio will get a free kick as well.<\/p>\n

I\u2019m not talking about those in isolation or quarantine – as that is obviously an extremely small portion (or hopefully!) a small portion of our potential audience. I\u2019m talking just the general population who feel they need somewhere to go, tune out, escape and be entertained… seeing as they have no where in groups outdoors to do it anymore.<\/p>\n

Radio – now more than ever, needs to make sure they use this free kick of audience to their advantage to make sure they become loyal and stay. Everything that goes to air right now needs to be to the highest quality – every song, announcer break, commercial and element needs to fit now more than ever.<\/p>\n

Radio did such a great job in the bush fire emergency. Now build on that and maximise it even more. You never know, you could be a listeners emergency today in needing them needing an escape from reality for a while.<\/p>\n","protected":false},"excerpt":{"rendered":"

Many thanks to SWLing Post contributor, Fred Waterer, who shares this message from his friend, Jarrad Brooke: Radio. Now is your time to shine. As more and more mass gatherings are cancelled and outdoor entertainment is cancelled – more and more people will turn to other forms of media for entertainment. Netflix and streaming are […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3194,3],"tags":[8312,8358,4500,2729,8380,18,102],"class_list":["post-42398","post","type-post","status-publish","format-standard","hentry","category-guest-posts","category-news","tag-coronavirus","tag-covid-19","tag-emergency-preparedness","tag-fred-waterer","tag-jarrad-brooke","tag-radio","tag-why-radio"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-b1Q","jetpack-related-posts":[{"id":63421,"url":"https:\/\/swling.com\/blog\/2025\/07\/a-love-for-radio-wtnd-106-3-fm-and-the-legacy-of-tom-and-darryl\/","url_meta":{"origin":42398,"position":0},"title":"A Love for Radio: WTND 106.3 FM and the Legacy of Tom and Darryl","author":"Thomas","date":"July 19, 2025","format":false,"excerpt":"Many thanks to SWLing Post contributor Fred Waterer, who writes:\u00a0 Longtime WBCQ listeners may remember The Tom and Darryl Show which was on WBCQ for several years. I don't know too many people with more knowledge of music or a larger music collection. Great guys too. Here is an article\u2026","rel":"","context":"In "FM"","block_context":{"text":"FM","link":"https:\/\/swling.com\/blog\/category\/fm\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CCRadio-EP-Pro-Dial-Accuracy-Close-Up-e1541164398236.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CCRadio-EP-Pro-Dial-Accuracy-Close-Up-e1541164398236.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CCRadio-EP-Pro-Dial-Accuracy-Close-Up-e1541164398236.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CCRadio-EP-Pro-Dial-Accuracy-Close-Up-e1541164398236.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":64320,"url":"https:\/\/swling.com\/blog\/2025\/10\/radio-world-the-world-is-at-your-mouse-click\/","url_meta":{"origin":42398,"position":1},"title":"Radio World: The World Is at Your Mouse Click","author":"Thomas","date":"October 19, 2025","format":false,"excerpt":"Many thanks to SWLing Post contributor Fred Waterer who shares this article from Radio World that takes a closer look at how online SDR networks have transformed shortwave listening. Even for those of us who regularly use Web SDRs, it\u2019s an interesting perspective on how these global receiver networks continue\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/05\/KiwiSDR-Japan-e1588953466247.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/05\/KiwiSDR-Japan-e1588953466247.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/05\/KiwiSDR-Japan-e1588953466247.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/05\/KiwiSDR-Japan-e1588953466247.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":33273,"url":"https:\/\/swling.com\/blog\/2018\/08\/listener-post-fred-remembers-the-early-days-of-dxing\/","url_meta":{"origin":42398,"position":2},"title":"Listener Post: Fred remembers discovering the shortwaves","author":"Thomas","date":"August 10, 2018","format":false,"excerpt":"Many thanks to my buddy, Fred Waterer, who shared the following message with friends on Facebook and has kindly allowed me to post this here on the SWLing Post. I thought it would make a welcome addition to our Listener Posts category. Fred writes: On a hot humid day in\u2026","rel":"","context":"In "Listener Posts"","block_context":{"text":"Listener Posts","link":"https:\/\/swling.com\/blog\/category\/listener-posts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Japan-QSL.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Japan-QSL.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Japan-QSL.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":65029,"url":"https:\/\/swling.com\/blog\/2025\/12\/video-when-shortwave-radio-connected-soldiers-overseas-with-their-families-in-wwii\/","url_meta":{"origin":42398,"position":3},"title":"Video: When Shortwave Radio Connected Soldiers Overseas with Their Families in WWII","author":"Thomas","date":"December 27, 2025","format":false,"excerpt":"Many thanks to SWLing Post contributor Fred Waterer, who writes: \"The History Guy\" (a terrific YouTube channel) talks about the technical marvel of uniting the four radio networks and soldiers overseas via shortwave at Christmas 1942 and 1943. https:\/\/www.youtube.com\/watch?v=xiS4Imqs47M Click here to view on YouTube.","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/xiS4Imqs47M\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":62998,"url":"https:\/\/swling.com\/blog\/2025\/05\/patrolling-the-ether-a-wwii-era-film-about\/","url_meta":{"origin":42398,"position":4},"title":"Patrolling The Ether: A 1944 Film About Tracking Down Nazis With Radio!","author":"Thomas","date":"May 25, 2025","format":false,"excerpt":"Many thanks to SWLing Post contributor Fred Waterer, who tipped us off to Patrolling the Ether\u2014a 1944 short film produced by the U.S. Office of War Information. This wartime documentary highlights how amateur radio operators and federal agents collaborated to monitor the airwaves and track down enemy spies. A fascinating\u2026","rel":"","context":"In "Ham Radio"","block_context":{"text":"Ham Radio","link":"https:\/\/swling.com\/blog\/category\/ham-radio\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/zaB_w-j6bvg\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":63038,"url":"https:\/\/swling.com\/blog\/2025\/05\/hallicrafters-1944-film-voice-of-victory\/","url_meta":{"origin":42398,"position":5},"title":"Hallicrafters\u2019 1944 Film, “Voice of Victory”","author":"Thomas","date":"May 29, 2025","format":false,"excerpt":"Many thanks to SWLing Post contributor Fred Waterer, who writes: I've fallen down a YouTube rabbit hole. This time a video that is part propaganda, part Hallicrafters ad, and part documentary. Pretty interesting how they adapted the radios to wartime conditions: https:\/\/youtu.be\/Jps0_2adUvo?si=YFrPkaVUloRHBrMT Click here to view on YouTube.","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WWII-Hallicrafters.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WWII-Hallicrafters.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2016\/02\/WWII-Hallicrafters.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/42398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=42398"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/42398\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=42398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=42398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=42398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}