{"id":46604,"date":"2020-11-23T16:47:42","date_gmt":"2020-11-23T20:47:42","guid":{"rendered":"https:\/\/swling.com\/blog\/?p=46604"},"modified":"2020-11-23T16:47:42","modified_gmt":"2020-11-23T20:47:42","slug":"radioshack-has-a-new-owner-who-wants-to-make-it-cool-again","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2020\/11\/radioshack-has-a-new-owner-who-wants-to-make-it-cool-again\/","title":{"rendered":"RadioShack has a new owner who wants to make it “cool again”"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Many thanks to SWLing Post<\/em> contributor, Don (W7SSB), who shares the following story from Forbes.com<\/a>:<\/p>\n

Retail Ecommerce Ventures (REV), the retail acquisition company that bought Pier 1 and Modell\u2019s Sporting Goods out of bankruptcy and snapped up the Dressbarn brand after it liquidated, has a new rescue mission: Radio Shack.<\/p>\n

REV announced the deal today [November 19, 2020], making Radio Shack the seventh brand it has bought in less than two years.<\/p>\n

REV\u2019s strategy is to buy struggling, but well-known retail names it believes can benefit from their e-commerce expertise. In the world of online shopping, according to REV founders Tai Lopez and Alex Mehr, the brand you\u2019ve heard of beats the one you\u2019ve never heard of every time.<\/p>\n

\u201cIt\u2019s a trusted brand and we buy brands because of the trust,\u201d Lopez said.<\/p>\n

Why makes Radio Shack trusted?<\/p>\n

\u201cFirst of all what creates trust is to be known,\u201d Lopez said. So even though Radio Shack has been mocked as the place where old cassette tape players, transistor radios, and personal CD players went to die, everyone has heard of it.<\/p>\n

\u201c\u201dEvery brand goes through phases of love and hate, but what we care about is it\u2019s known. We can revive it on top of the high awareness that already exists,\u201d he said.<\/p>\n

Radio Shack, Lopez said, may actually be the best known of all the REV acquisitions. \u201cThis is our first truly global brand,\u201d he said. Radio Shack at its heyday had stores throughout Europe, in Japan, in South America, the Middle East, and still has some international stores.<\/p>\n

[…]\u201cI\u2019m hoping that they\u2019re going to make it a broad consumer electronics portal and platform, where not only do they sell the myriad Radio Shack brands but they also are a go-to place for many other electronic brands as well,\u201d he said. He sees the potential for Radio Shack, with an updated e-commerce presence, to aspire to become the Wayfair W +1.6% of electronics.<\/p>\n

Lopez agrees that Radio Shack has a lot of room to grow into many new product areas.<\/p>\n

\u201cWe\u2019re interested in potentially having Radio Shack laptops, having our own flat screen TVs,\u201d he said. \u201cWe want to expand it to anything consumer electronics, home, the phone business, home security. We want to go really broad.\u201d<\/p>\n

Garriques and his company\u2019s background in electronics – he is a former president of Motorola Personal Communications, and former Global Consumer Group president at Dell who began his career at Bell Labs – should help with that expansion.<\/p>\n

[,..]\u201cWhatever was cool again once is becoming cool again, again,\u201d Garriques said. \u201cI think Radio Shack can ride that.\u201d And that is what REV is betting on.<\/p><\/blockquote>\n

Click here to read the complete story at Forbes.com.<\/a><\/strong><\/p>\n

While I doubt RadioShack will dive back into the world of electronics parts, shortwave portables, and ham radio transceivers, it is interesting that someone is trying to resurrect the brand. Thanks for the tip, Don!<\/p>\n","protected":false},"excerpt":{"rendered":"

Many thanks to SWLing Post contributor, Don (W7SSB), who shares the following story from Forbes.com: Retail Ecommerce Ventures (REV), the retail acquisition company that bought Pier 1 and Modell\u2019s Sporting Goods out of bankruptcy and snapped up the Dressbarn brand after it liquidated, has a new rescue mission: Radio Shack. REV announced the deal today […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,714],"tags":[8685,380],"class_list":["post-46604","post","type-post","status-publish","format-standard","hentry","category-news","category-retailers","tag-don-w7ssb","tag-radioshack"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-c7G","jetpack-related-posts":[{"id":8729,"url":"https:\/\/swling.com\/blog\/2014\/02\/radioshack-to-close-500-retail-stores\/","url_meta":{"origin":46604,"position":0},"title":"RadioShack to close 500 retail stores","author":"Thomas","date":"February 5, 2014","format":false,"excerpt":"After serving up a comical, self-effacing Super Bowl ad\u00a0on Sunday, RadioShack's stock momentarily surged, only to plummet after RadioShack announced yesterday that they are to close about 500 of their 4,500 retail stores in the coming months. RadioShack admitted through its ad that the retailer's mindset had been \"stuck in\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"RadioShackAdClip","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/02\/RadioShackAdClip-300x170.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12199,"url":"https:\/\/swling.com\/blog\/2015\/02\/as-radioshack-closes-shop-look-for-deals\/","url_meta":{"origin":46604,"position":1},"title":"As RadioShack closes shop, look for deals","author":"Thomas","date":"February 6, 2015","format":false,"excerpt":"I've received a number of messages and comments regarding close-out and clearance deals at RadioShack retail stores. While this varies by market and the type of store (some are corporate, others are RS franchises), there's no question: now is the time to check for deals. My good friend and SWLing\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"1280px-RadioShack_Exterior_Modified","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/02\/1280px-RadioShack_Exterior_Modified.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/02\/1280px-RadioShack_Exterior_Modified.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/02\/1280px-RadioShack_Exterior_Modified.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":47424,"url":"https:\/\/swling.com\/blog\/2021\/01\/don-discovers-a-treasure-trove-of-digitized-vintage-radio-books-and-magazines\/","url_meta":{"origin":46604,"position":2},"title":"Don discovers a treasure trove of digitized vintage radio books and magazines","author":"Thomas","date":"January 20, 2021","format":false,"excerpt":"Many thanks to SWLing Post contributor, Don (W7SSB), who writes: I thought these links might be of interest to your readers: https:\/\/www.qsl.net\/va3iul\/Files\/Old_Radio_Frequency_Books.htm https:\/\/www.qsl.net\/va3iul\/ Brilliant! Thanks for the tip, Don! Of course, another deep treasure trove is the World Radio History website.","rel":"","context":"In "Books"","block_context":{"text":"Books","link":"https:\/\/swling.com\/blog\/category\/books\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2021\/01\/books.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2021\/01\/books.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2021\/01\/books.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2021\/01\/books.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2021\/01\/books.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":49091,"url":"https:\/\/swling.com\/blog\/2021\/06\/don-recommends-radio-boulevard-for-a-deep-dive-into-radio-history\/","url_meta":{"origin":46604,"position":3},"title":"Don recommends Radio Boulevard for a deep dive into radio history!","author":"Thomas","date":"June 1, 2021","format":false,"excerpt":"Many thanks to SWLing Post contributor, Don (W7SSB), who writes: Hi Thomas, One of my friends has probably the best museum in the history of radio ! https:\/\/www.radioblvd.com\/ Your readers can spend days looking at all the information from the early days to present ! Plenty of pictures! Don W7SSB\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Dial-e1530836181998.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Dial-e1530836181998.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Dial-e1530836181998.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/07\/Radio-Dial-e1530836181998.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":11523,"url":"https:\/\/swling.com\/blog\/2014\/11\/a-look-inside-the-radioshack-model-2000669-shortwave-radio\/","url_meta":{"origin":46604,"position":4},"title":"A look inside the RadioShack Model 2000669 shortwave radio","author":"Thomas","date":"November 25, 2014","format":false,"excerpt":"After submitting his mini review of the RS Model 2000669, SWLing Post reader, Mike, writes: Attached [above] is an annotated photo of the RS radio's PC board. As you'll see, there is a mystery \"blob\" chip, which probably handles the DSP functions. The TDA2922 is an audio amplifier, but I\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"RS SW Portable small (1)-001","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/11\/RS-SW-Portable-small-1-001-1016x1024.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/11\/RS-SW-Portable-small-1-001-1016x1024.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/11\/RS-SW-Portable-small-1-001-1016x1024.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":44461,"url":"https:\/\/swling.com\/blog\/2020\/07\/photos-of-the-lab599-discovery-tx-500-in-the-field\/","url_meta":{"origin":46604,"position":5},"title":"Photos of the lab599 Discovery TX-500 in the field","author":"Thomas","date":"July 23, 2020","format":false,"excerpt":"Many thanks to SWLing Post contributor, Don (W7SSB), who shares the following photos of the new lab599 Discovery TX-500. Don notes that all of these photos were taken in Russia--where the TX-500 is manufactured--and include a number of Chameleon resonant field antennas. Thanks for sharing these, Don.\u00a0 The thin form-factor\u2026","rel":"","context":"In "New Products"","block_context":{"text":"New Products","link":"https:\/\/swling.com\/blog\/category\/new-products\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/07\/lab599-TX-500-Field-17-scaled-e1595503646241.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/07\/lab599-TX-500-Field-17-scaled-e1595503646241.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/07\/lab599-TX-500-Field-17-scaled-e1595503646241.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/46604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=46604"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/46604\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=46604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=46604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=46604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}