{"id":54190,"date":"2022-10-03T06:14:40","date_gmt":"2022-10-03T10:14:40","guid":{"rendered":"https:\/\/swling.com\/blog\/?p=54190"},"modified":"2022-10-03T06:14:40","modified_gmt":"2022-10-03T10:14:40","slug":"classic-ge-shortwave-portable-featured-in-this-1986-battery-commercial","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2022\/10\/classic-ge-shortwave-portable-featured-in-this-1986-battery-commercial\/","title":{"rendered":"Classic GE shortwave portable featured in this 1986 battery commercial"},"content":{"rendered":"<p><strong><a href=\"https:\/\/swling.com\/blog\/wp-content\/uploads\/2019\/06\/GE-7-2990A-Table-e1561296865188.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38297\" src=\"https:\/\/swling.com\/blog\/wp-content\/uploads\/2019\/06\/GE-7-2990A-Table-e1561296865188.jpg\" alt=\"\" width=\"650\" height=\"820\" \/><\/a>Many thanks to SWLing Post contributor, Robert Yowell, who writes:<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Tom &#8211; someone posted this week a rarely seen 1986 commercial for Eveready Batteries featuring the GE World Monitor radio (and Gold medal Olympic gymnast Mary Lou Retton!)<\/p>\n<p style=\"padding-left: 40px;\">Enjoy!<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/pyv5FXFpxR8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/youtu.be\/pyv5FXFpxR8\" target=\"_blank\" rel=\"noopener\">Click here to view on YouTube.<\/a><\/p>\n<p><strong>Thank you so much for sharing this, Robert. I have a special affinity for my GE 7-2990A as it used to belong to my dear friend, <a href=\"https:\/\/swling.com\/blog\/2019\/02\/remembering-the-professor-michael-pool-radio-zealot-and-host-of-wfmus-audio-kitchen\/\">Michael Pool (The Professor).<\/a> It&#8217;s quite a workhorse of a radio with excellent mediumwave chops and it packs some amazing audio fidelity. Of course, with the right batteries, it&#8217;ll keep you on the air for weeks or months at a time! \ud83d\ude42<\/strong><\/p>\n<p><strong>Any other GE 7-2990A owners out there?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many thanks to SWLing Post contributor, Robert Yowell, who writes: Tom &#8211; someone posted this week a rarely seen 1986 commercial for Eveready Batteries featuring the GE World Monitor radio (and Gold medal Olympic gymnast Mary Lou Retton!) Enjoy! Click here to view on YouTube. Thank you so much for sharing this, Robert. I have [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,305,4796],"tags":[9969,7848,1302],"class_list":["post-54190","post","type-post","status-publish","format-standard","hentry","category-news","category-nostalgia","category-vintage-radio","tag-commercials","tag-ge-7-2990a","tag-radio-nostalgia"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-e62","jetpack-related-posts":[{"id":38286,"url":"https:\/\/swling.com\/blog\/2019\/06\/2019-bbc-midwinter-broadcast-comparing-the-panasonic-rf-b65-and-ge-7-2990a\/","url_meta":{"origin":54190,"position":0},"title":"2019 BBC Midwinter Broadcast: Comparing the Panasonic RF-B65 and GE 7-2990A","author":"Thomas","date":"June 23, 2019","format":false,"excerpt":"This has been a very crazy and radio-active weekend! It started with a busy Friday that was capped off with the BBC Midwinter Broadcast and then continued into Saturday with a Parks On The Air activation and\u00a0 Field Day at Mount Mitchell State Park. In short: it's been a lot\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2019\/06\/GE-7-2990A-Table-e1561296865188.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2019\/06\/GE-7-2990A-Table-e1561296865188.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2019\/06\/GE-7-2990A-Table-e1561296865188.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":47890,"url":"https:\/\/swling.com\/blog\/2021\/02\/chucks-re-capped-ge-superadio-ii-might-set-a-new-am-bcl-benchmark\/","url_meta":{"origin":54190,"position":1},"title":"Chuck&#8217;s re-capped GE Superadio II might set a new AM BCL benchmark","author":"Thomas","date":"February 21, 2021","format":false,"excerpt":"I recently took delivery of a better-than-new classic solid-state portable broadcast receiver: the venerable GE Superadio II. This Superadio II was generously given to me by SWLing Post contributor, Chuck Rippel (K8HU), who has--in his spare time--been re-capping and restoring all three of the GE Superadio series models and bringing\u2026","rel":"","context":"In &quot;AM&quot;","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2021\/02\/AM-Radio-Lineup-RF-2200-7-2990A-CCRadio3-Superadio-II-e1613917627372.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2021\/02\/AM-Radio-Lineup-RF-2200-7-2990A-CCRadio3-Superadio-II-e1613917627372.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2021\/02\/AM-Radio-Lineup-RF-2200-7-2990A-CCRadio3-Superadio-II-e1613917627372.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2021\/02\/AM-Radio-Lineup-RF-2200-7-2990A-CCRadio3-Superadio-II-e1613917627372.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":34377,"url":"https:\/\/swling.com\/blog\/2018\/10\/i-picked-the-wrong-time-to-thin-the-herd\/","url_meta":{"origin":54190,"position":2},"title":"I picked the wrong time to &#8220;thin the herd&#8221;","author":"Thomas","date":"October 6, 2018","format":false,"excerpt":"I had a nice phone chat with SWLing Post contributor and good friend Robert Gulley\u00a0this week and discovered that, like me, he's in the process of selling a few radios in his collection. Robert is thinning his radio herd in order to help fund another hobby: photography. I'm minimizing my\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/10\/DX-440-closeup-1024x683.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/10\/DX-440-closeup-1024x683.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/10\/DX-440-closeup-1024x683.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":17799,"url":"https:\/\/swling.com\/blog\/2016\/03\/radio-world-schenectady-shortwave-transmitters-1941\/","url_meta":{"origin":54190,"position":3},"title":"Radio World: Schenectady Shortwave Transmitters, 1941","author":"Thomas","date":"March 16, 2016","format":false,"excerpt":"Many thanks to SWLing Post contributor, Dan Robinson, for sharing a link to the following article in Radio World: The General Electric Co. was truly among America\u2019s premier broadcasting companies. In addition to developing much of early broadcast technology and building a trio of high-power AM stations in the early\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/swling.com\/blog\/category\/articles\/"},"img":{"alt_text":"philco38-4_dial_1","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/05\/philco38-4_dial_1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/05\/philco38-4_dial_1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/05\/philco38-4_dial_1.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":38381,"url":"https:\/\/swling.com\/blog\/2019\/07\/free-advice-stop-worrying-about-solar-minimums-and-just-play-radio\/","url_meta":{"origin":54190,"position":4},"title":"Free Advice: Stop worrying about solar minimums and just play radio!","author":"Thomas","date":"July 5, 2019","format":false,"excerpt":"Lately we've been getting some pretty dismal news about the upcoming solar cycles and the potential for a pretty dismal trend according to some researchers. We report this news on the SWLing Post because the sun and space weather play an important role in radio signal propagation and one's ability\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/08\/Panasonic-RF-B65-R-Angle-1024x768.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/08\/Panasonic-RF-B65-R-Angle-1024x768.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/08\/Panasonic-RF-B65-R-Angle-1024x768.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":9783,"url":"https:\/\/swling.com\/blog\/2014\/05\/jerrys-flea-market-estate-sale-radios\/","url_meta":{"origin":54190,"position":5},"title":"Jerry&#8217;s flea market and estate sale radios","author":"Thomas","date":"May 30, 2014","format":false,"excerpt":"SWLing Post reader, Jerry (WW0E) writes: \"Sorry I missed your table at Dayton. Managed to add 4 old 1940's 1950's era broadcast band radios to my collection, had a great time.\u00a0[Here is a]\u00a0picture of my 1938 Wards dial tone with tuning eye, $35.00.\" Jerry continues: \"Found this GE-P780 at an\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"wardsradio","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/05\/wardsradio.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/05\/wardsradio.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/05\/wardsradio.jpg?resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/54190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=54190"}],"version-history":[{"count":1,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/54190\/revisions"}],"predecessor-version":[{"id":54191,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/54190\/revisions\/54191"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=54190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=54190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=54190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}