{"id":8490,"date":"2014-01-05T20:43:34","date_gmt":"2014-01-06T00:43:34","guid":{"rendered":"http:\/\/swling.com\/blog\/?p=8490"},"modified":"2014-01-05T20:46:55","modified_gmt":"2014-01-06T00:46:55","slug":"adverts-on-the-bbc-world-service","status":"publish","type":"post","link":"https:\/\/swling.com\/blog\/2014\/01\/adverts-on-the-bbc-world-service\/","title":{"rendered":"Adverts on the BBC World Service?"},"content":{"rendered":"
\"(Image<\/a>

(Image source: BBC)<\/p><\/div>\n

According to this article in The Independent<\/em><\/a>, the international arm of the BBC plans to commercialize:<\/p>\n

\n

“The BBC has sparked anger with plans to commercialise the 80-year-old World Service, and to downplay the coverage of politics in its global television news output.<\/p><\/blockquote>\n<\/div>\n

\n
\n

The changes, which one MP warned could jeopardise the future of the licence fee, are being lined up as the broadcaster prepares to take over funding of the World Service, previously paid for by the Foreign and Commonwealth Office. Reforms could include having advertising on the service.<\/p>\n

In a letter sent to a member of the House of Lords, the Director of the World Service, Peter Horrocks, has also revealed plans to use private funding to support the prestigious radio network which began as the British Empire Service in 1932. “The BBC Trust is considering proposals for a wider commercialisation of World Service, which might involve launching new language services, if they could be commercially self-sustaining,” he told Lord Alton of Liverpool.” [continue reading<\/a>…]<\/p><\/blockquote>\n<\/div>\n<\/div>\n

While it’s hard to imagine the World Service<\/em> advertising over shortwave, I certainly believe adverts in local radio and TV markets could become a reality. The broader implication (at least, in The Independent<\/em>) is that the BBC WS program offerings will shift in order to appeal to sponsors. Then again, this would come as no surprise, as every other broadcaster who relies on commercial sponsorship has done the same.<\/p>\n

Many thanks to Jonathan Marks<\/a> for the tip!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

According to this article in The Independent, the international arm of the BBC plans to commercialize: “The BBC has sparked anger with plans to commercialise the 80-year-old World Service, and to downplay the coverage of politics in its global television news output. The changes, which one MP warned could jeopardise the future of the licence […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[56,3],"tags":[327,2464,556,789],"class_list":["post-8490","post","type-post","status-publish","format-standard","hentry","category-broadcasters","category-news","tag-bbc-world-service","tag-bbc-world-service-advertising","tag-bbc-ws-cuts","tag-bbcws"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pn3uc-2cW","jetpack-related-posts":[{"id":14668,"url":"https:\/\/swling.com\/blog\/2015\/09\/bbc-sets-plans-for-next-decade\/","url_meta":{"origin":8490,"position":0},"title":"BBC sets plans for next decade","author":"Thomas","date":"September 7, 2015","format":false,"excerpt":"Many thanks to SWLing Post reader, Bill, for sharing a link to this article which summarizes the BBC's plans for the next ten years. BBC director general, Tony Hall,\u00a0said\u00a0the corporation will become an \"open BBC for the internet age\". While Hall was quick to add that funding cuts would equate\u2026","rel":"","context":"In "AM"","block_context":{"text":"AM","link":"https:\/\/swling.com\/blog\/category\/am\/"},"img":{"alt_text":"BBC-AT-WAR","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/06\/BBC-AT-WAR.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/06\/BBC-AT-WAR.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/06\/BBC-AT-WAR.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":12622,"url":"https:\/\/swling.com\/blog\/2015\/03\/bbc-plans-north-korean-news-service\/","url_meta":{"origin":8490,"position":1},"title":"BBC plans North Korean news service","author":"Thomas","date":"March 11, 2015","format":false,"excerpt":"Many thanks to SWLing Post reader, Richard Cuff, for sharing this news from The Telegraph: \"The BBC is planning a new North Korea service to give the totalitarian state\u2019s 25 million people an alternative to Kim Jong-un\u2019s propaganda. In a move that could plunge the corporation into confrontation with the\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"NorthKorea-Map (2)","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/03\/NorthKorea-Map-2.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/03\/NorthKorea-Map-2.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2015\/03\/NorthKorea-Map-2.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":41948,"url":"https:\/\/swling.com\/blog\/2020\/02\/listener-reactions-to-loss-of-bbc-hindi-shortwave-service\/","url_meta":{"origin":8490,"position":2},"title":"Loss of BBC Hindi shortwave service and listener reactions","author":"Thomas","date":"February 11, 2020","format":false,"excerpt":"Many thanks to SWLing Post contributor, David Iurescia (LW4DAF), who shares the following story from The Print: Emotional emails & offers to crowdfund \u2014 how fans tried to keep BBC Hindi radio on air The service fell silent last month with its last transmission on 31 January. The BBC management\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/02\/India-Elle-via-Unsplash-1024x683.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/02\/India-Elle-via-Unsplash-1024x683.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2020\/02\/India-Elle-via-Unsplash-1024x683.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":22247,"url":"https:\/\/swling.com\/blog\/2016\/11\/bbc-world-service-to-launch-11-new-language-services\/","url_meta":{"origin":8490,"position":3},"title":"BBC World Service to launch 11 new language services","author":"Thomas","date":"November 17, 2016","format":false,"excerpt":"(Source: BBC News) The BBC World Service will launch 11 new language services as part of its biggest expansion \"since the 1940s\", the corporation has announced. The expansion is a result of the funding boost announced by the UK government last year. The new languages will be Afaan Oromo, Amharic,\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"(Image source: BBC)","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":45306,"url":"https:\/\/swling.com\/blog\/2020\/09\/bbc-world-service-over-to-you-on-the-future-of-shortwave-broadcasts\/","url_meta":{"origin":8490,"position":4},"title":"BBC World Service: “Over To You” on the future of shortwave broadcasts","author":"Thomas","date":"September 13, 2020","format":false,"excerpt":"Many thanks to SWLing Post contributor, Paul Webster (G7KVE), who shares the following article and interview from the BBC WS program Over To You: Tuning in to the future for shortwave We answer your questions about the BBC World Service\u2019s plans for shortwave. With many tens of millions still relying\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/swling.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CC-Skywave-SSB-coast-Dial-Listening.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CC-Skywave-SSB-coast-Dial-Listening.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CC-Skywave-SSB-coast-Dial-Listening.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2018\/11\/CC-Skywave-SSB-coast-Dial-Listening.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10301,"url":"https:\/\/swling.com\/blog\/2014\/07\/bbc-news-to-cut-415-jobs-but-add-5-to-world-service-budget\/","url_meta":{"origin":8490,"position":5},"title":"BBC News to cut 415 jobs, but add \u00a35M to World Service budget","author":"Thomas","date":"July 17, 2014","format":false,"excerpt":"Many thanks to SWLing Post reader, Richard Cuff, for sharing: (Source: BBC News) The BBC's News department is to axe 415 jobs as cost-cutting measures continue, the BBC's director of news James Harding has announced. The move is part of \u00a3800m efficiency savings required after the licence fee was frozen\u2026","rel":"","context":"In "Broadcasters"","block_context":{"text":"Broadcasters","link":"https:\/\/swling.com\/blog\/category\/broadcasters\/"},"img":{"alt_text":"(Image source: BBC)","src":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/swling.com\/blog\/wp-content\/uploads\/2014\/01\/BBC-Headquarters.jpg?resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/8490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/comments?post=8490"}],"version-history":[{"count":0,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/posts\/8490\/revisions"}],"wp:attachment":[{"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/media?parent=8490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/categories?post=8490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swling.com\/blog\/wp-json\/wp\/v2\/tags?post=8490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}