Milwaukee AES to become Ham Radio Outlet store

logo_hamradioMany thanks to SWLing Post contributor, Dave Zantow, for sharing the following press release from HRO:

(Source: Ham Radio Outlet)

RE: HRO-Milwaukee, Amateur Electronic Supply’s closing on 7/28/2016

On July 1, 2016 Amateur Electronic Supply (AES) made the decision to close down their entire organization and terminate all retail operations at their Las Vegas, Cleveland, Orlando and Milwaukee locations.

Upon hearing the news, and with the concurrence of AES senior management, Ham Radio Outlet (HRO) sent senior management to each location to interview the staff with hopes of acquiring some of the Amateur Radio retail employee talent in each of the current AES locations.

Together with this interview process, HRO examined what it would take to perhaps acquire one or more of the AES store locations. At the time of these interviews, many opportunities were explored with current AES senior management.

We are very excited to announce that HRO was successful in providing offers of employment to a number of soon to be former AES employees and that to some, we have offered positions that involve HRO sponsored and funded relocation.

We are also extremely pleased to announce that, after the closing of the Milwaukee AES location on July 28, 2016, Ham Radio Outlet will begin an extensive remodeling project to create the largest Amateur Radio retail showroom in North America. We will open our newest and largest Ham Radio Outlet in Milwaukee at the end of August 2016.

Effective at the closing of AES on July 28, 2016, all former AES locations’ direct telephone numbers and toll free telephone numbers will be redirected to the closest HRO location so as to not disrupt providing service to the AES customer base. Additionally effective on July 28, 2016, the www.aesham.com website will be directed to www.hamradio.com also so as not to disrupt service for the AES online customer base.

Steve Gilmore, National Sales Manager for HRO states, “We are extremely excited to have a store in the Central Northern part of the United States. It will minimize shipping times for our products to be able to be delivered in 2 days or less in most of the lower 48 United States. We are building a showplace that all must come see! It will be expansive with massive inventory levels and a large all encompassing demonstration area featuring nearly all of the Amateur Radio transceivers on the market today.”

Robert Ferrero, President of HRO tells us, “It is with great pleasure that we are able to continue Terry Sterman and Phil Majerus’ legacy of providing a fantastic Amateur Radio store in Milwaukee, Wisconsin. It is our immediate goal to have the largest, most well stocked Amateur Radio retail store in North America and perhaps even the world.”

HRO is a family owned business with 14 sales locations throughout the United States which includes a formidable presence on the Internet, making it the largest Ham Radio dealership in the world.

HRO has been continually expanding with our most recent location in Plano, Texas which opened on February 2, 2015. HRO is also continuing to evolve with the relocation and expansion of our Portland store which will open on July 25, 2016 at 14405 SW Pacific Highway, Portland, Oregon 97224.

Ham Radio Outlet – Milwaukee is located at 5710 W Good Hope Rd, Milwaukee, Wisconsin. It will be open for business at the end of August 2016.

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4 thoughts on “Milwaukee AES to become Ham Radio Outlet store

  1. Anandpal choudary

    I want to buy a transceiver at your store . I have to come all the way from Indianapolis and visit your stores also.
    Kindly let me know whether your HRO is open! With your telephone number to call you before we start on coming Saturday.
    Anandpal choudary
    KD9GUF.
    [email protected]

    Reply
  2. Larry Thompson

    This is good news. AES was much better than HRO, but will still be great to have a ham radio store in Milwaukee!

    Reply

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