Tag Archives: C.Crane Catalog

The new C.Crane catalog cover

Many thanks to SWLing Post contributor, Ed, who writes:

SWLing Post readers might enjoy your reporting about the brilliant
cover of the new 2020 C.Crane catalog. Have you seen it? I think
you’d agree it’s brilliant:

Here’s Bob Crane’s message about the cover:

This year our catalog cover is based on one of the most famous TV
commercials of all time. It was the day Apple® announced Macintosh
computers during the 1984 Superbowl. . . the first iPhone® was released in
2007. Now that we are all significantly attached to our brilliant pocket phones,
maybe it’s gone too far? As a tool the Internet is hyper-revolutionary, but the
pace of incoming polar information is intense and beyond anyone’s faculty to
follow. . . radio is far less invasive and does not know who you are.
Radio continues to ring a big bell with a surprising percentage of dedicated
listeners by reaching more people every week than any other media type. We
all need reflective time to rediscover who we are. While a cell phone demands
your focus, the simplicity of radio sparks creativity, regardless of the signal
source. Walking, gardening or any activity that does not require conscious
attention allows you to mentally focus on a specific problem to gain wisdom
and promote insight. We are here to support you in your resistance to
distraction with great radio products . . . including Internet radio. Please peruse
our custom radios and earphones to see if one rings a bell with you.
It has become important to have WiFi available in every corner of your house
and property including a guest house, greenhouse, barn or a garden. While
inexpensive repeaters work in most circumstances, please check out our
extended range WiFi repeaters to create a new WiFi zone up to 1/2 mile away.
. . we love making weak signals strong and bringing radio everywhere YOU
want to go.

Click here to check out the new C.Crane catalog (PDF).

Thank you for sharing this, Ed. I agree–I think this is a brilliant cover! If you’d like to see the 1984 commercial that inspired this design, click here to view on YouTube or watch below:

Spread the radio love