(Source: IBC via Tony Robbins)
- BBC Radio to provide free DAB radios to over-70s
- Radios to be given away due to isolation caused by coronavirus
- Broadcaster partners manufacturers, retailers and charity for giveaway
The broadcaster’s local radio unit will give away free DAB radio units to over-70s nominated by local listeners, as part of the BBC’s Make a Difference campaign.
The project is running across all 39 of the BBC’s local radio stations in England, with partners – including Argos, Currys PC World, John Lewis & Partners, Pure and Roberts Radio – setting aside thousands of radios to give away.
The radios will be distributed by loneliness charity Wavelength, while manufacturer Duracell has agreed to provide batteries for free for the radios.
Tony Hall, the outgoing director-general of the BBC, said: “Local radio is a lifeline at this time and has never been more important as a source of trusted local news and information, and also as a companion for people who are isolating.
”Make A Difference is already having a huge impact right across the country with 28,000 thousand calls in just five days. It is offering support and practical solutions to people who have nowhere else to turn.
“We want everyone who needs access to the radio to have it, that’s why we’re giving away DAB radios. I’m proud we’ve been able to coordinate this initiative with our partners who have been so generous in offering their resources.”[…]