Can you ID the radio in this pharmaceutical ad?

Many thank to SWLing Post contributor, Paul Evans (W4/VP9KF), who writes:

I was watching a TV advert (well, no I wasn’t), but then this one
comes on with a drug for COPD.

On the kitchen table, along with the inhaler thing there just happens
to be a radio 🙂

Let’s see who can find out what it is! Thanksgiving Quiz!

Oooh…good challenge. The resolution is pretty poor int he photo, but I’m almost certain I can ID the radio. Can you?  Please comment!

Spread the radio love

11 thoughts on “Can you ID the radio in this pharmaceutical ad?

  1. Hank Michalenka, CPA

    This was my first shortwave-capable radio, a 1965 Christmas present…a Realistic 4597 that i still had when I joined NASWA in 1967. The main tuning knob was slightly different from the picture shown, which may have separated the design from Longines/Realtone models.

  2. 13dka

    It seems you are all correct: According to someone, Realtone Electronics Co. was (still is?) a NY/later NJ based company which was associated with a factory in Tokyo that ran under the MITI code “604”. “Sounddesign” was a brand of the same company introduced in 1963. Longines marketed a variety of radios from different Japanese factories including the model on the picture.

  3. Chris

    I have the very radio. My radio is badged as a Longine Symphonette though I have heard of others. It’s actually a great performer on the 49 metre band.

      1. Chris

        I didn’t know about the Realtone. Here is an eBay link to the Longines. It has a special badge designating it “World Traveler”. A great little radio made in Japan. Battery life is really great at a modest volume. I use my radio in the bathroom in every morning. I change the batteries about every 3-4 years.

    1. Paul Evans

      I thought so at first but it isn’t. Compare on Google Images (or others).Still have no idea, unless Thomas has it nailed……

      It’s four band, you can see that.


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