Can you ID the radio in this pharmaceutical ad?

Many thank to SWLing Post contributor, Paul Evans (W4/VP9KF), who writes:

I was watching a TV advert (well, no I wasn’t), but then this one
comes on with a drug for COPD.

On the kitchen table, along with the inhaler thing there just happens
to be a radio 🙂

Let’s see who can find out what it is! Thanksgiving Quiz!

Oooh…good challenge. The resolution is pretty poor int he photo, but I’m almost certain I can ID the radio. Can you?  Please comment!

11 thoughts on “Can you ID the radio in this pharmaceutical ad?

  1. Hank Michalenka, CPA

    This was my first shortwave-capable radio, a 1965 Christmas present…a Realistic 4597 that i still had when I joined NASWA in 1967. The main tuning knob was slightly different from the picture shown, which may have separated the design from Longines/Realtone models.

    Reply
  2. 13dka

    It seems you are all correct: According to someone @radiomuseum.org, Realtone Electronics Co. was (still is?) a NY/later NJ based company which was associated with a factory in Tokyo that ran under the MITI code “604”. “Sounddesign” was a brand of the same company introduced in 1963. Longines marketed a variety of radios from different Japanese factories including the model on the picture.

    Reply
  3. Chris

    I have the very radio. My radio is badged as a Longine Symphonette though I have heard of others. It’s actually a great performer on the 49 metre band.

    Reply
      1. Chris

        I didn’t know about the Realtone. Here is an eBay link to the Longines. It has a special badge designating it “World Traveler”. A great little radio made in Japan. Battery life is really great at a modest volume. I use my radio in the bathroom in every morning. I change the batteries about every 3-4 years.
        https://www.ebay.com/itm/WORLD-TRAVELER-RADIO-FM-AM-MB-SW-LONGINES-SYMPHONETTE-Excellent-Condition/224244029951?chn=ps&norover=1&mkevt=1&mkrid=711-117182-37290-0&mkcid=2&itemid=224244029951&targetid=935065067427&device=m&mktype=pla&googleloc=1023640&campaignid=10897980375&mkgroupid=114065836464&rlsatarget=pla-935065067427&abcId=9300403&merchantid=112248252&gclid=EAIaIQobChMIvZGA3Myh7QIViLzACh0RvQclEAQYAyABEgKMU_D_BwE&pageci=a232f15c-5592-4631-9973-64fd91b646c4

        Reply
    1. Paul Evans

      I thought so at first but it isn’t. Compare on Google Images (or others).Still have no idea, unless Thomas has it nailed……

      It’s four band, you can see that.

      Reply

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