Many thanks to SWLing Post contributor, Dennis Dura, who shares this bit of radio nostalgia made real. Nearly 50 years after the iconic TV series WKRP in Cincinnati first aired, the call letters have officially returned—this time on a real FM station in Cincinnati. The new WKRP(FM) launched on 97.7 MHz, even featuring a familiar voice from the original show to mark its debut.

Thanks for sharing this great news. I’m the morning “dude” on WKRP in Cincinnati. We’ve got a great staff of caring people who love radio and want to give people a reason to turn theirs on again. HUGE music library, short commercial sets (we DO have to make some money) -and a station built for people who also listen to Shortwave. We’ll be in the thick of the Dayton Hamvention -because one of our 3 signals is strong in Dayton. We’re on the iHeart radio app (sounding great) -just search WKRP Radio. 73. Dave Mason, WKRP/WRMI Legends/KPBS (San Diego), W1BTA