Image: ACMA

Many thanks to SWLing Post contributor, Phil Brennan (VK8VWA), who shares the following:

I spotted this bit of research from the Australian Communications and Media Authority regarding radio listening habits of people living in remote Western Australia.

Click here to download report (PDF).

It shows that radio very much remains a big part of people’s lives in the bush, particularly AM radio. I’m sure these findings would be replicated in the Northern Territory where I live, but as you are only too aware, we’ve had our remote SW radio service axed by the ABC. Anyway, it may be of interest to you and your readers.

Thank you for the tip, Phil.  This is a pretty fascinating report. As you mention, the use of AM radio is quite heavy–no doubt due to the vast broadcast footprint. It’s this sort of report that should have been done prior to any decision about axing ABC’s NT shortwave service.