GfK survey concludes radio “most trusted media” in Australia

(Source: Radio Info via Nigel Holmes)

Radio leads the way as the most trusted media in Australia and is seen as the most credible source of news, according to a new survey by global research firm GfK.

The GfK Radio Insights study found 42% of respondents surveyed consider radio trustworthy, with a wide gap to TV (24%), online (18%) and newspapers/magazines (15%).

GfK’s General Manager Media, Dr Morten Boyer, said the results reflected high levels of trust in radio presenters and the live and human nature of radio, which made it a credible source of information for news, traffic information and emergency updates.

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1 thought on “GfK survey concludes radio “most trusted media” in Australia

  1. Pingback: GfK survey concludes radio “most trusted media” in Australia – dxradio.de

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