Tag Archives: Radio Info

Australia: Research shows radio has special appeal to older listeners

(Source: RadioInfo via William Lee)

Dr Amanda Krause, a postdoctoral research fellow at the Centre of Excellence for the History of Emotions and the Melbourne Conservatorium of Music, University of Melbourne, is currently exploring the listening habits of older Australians.

With the country’s aging population rapidly growing, Dr Krause became interested in the link between listening and wellbeing.

Dr Krause found that people not only have strong preferences for radio programming from talkback to different music genres, but that the listener can also have a strong connection with some presenters.

“I think it is the human connection, that it is the voice.”[…]

Read more at: https://www.radioinfo.com.au/news/radio-older-aussies-it-has-special-place-their-hearts

Spread the radio love

GfK survey concludes radio “most trusted media” in Australia

(Source: Radio Info via Nigel Holmes)

Radio leads the way as the most trusted media in Australia and is seen as the most credible source of news, according to a new survey by global research firm GfK.

The GfK Radio Insights study found 42% of respondents surveyed consider radio trustworthy, with a wide gap to TV (24%), online (18%) and newspapers/magazines (15%).

GfK’s General Manager Media, Dr Morten Boyer, said the results reflected high levels of trust in radio presenters and the live and human nature of radio, which made it a credible source of information for news, traffic information and emergency updates.

Click here to read full article.

Spread the radio love