by Karl D. Forth

I can remember very early in my shortwave listening wondering how many people were tuned in to a particular broadcast at the same time I was. I was listening to Radio Portugal on a warm evening in June 1971 when I first had this thought. How many others in North America were listening to Radio Portugal, the Voice of The West, and their evening English service at 9 p.m. CDT in the summer of 1971?

The BBC, Radio Canada International, and Radio Nederland probably had a decent audience. And Radio Moscow and Radio Havana Cuba always drew some curious listeners.

What about a smaller broadcaster with an English transmission to North America? How many were listening to any international shortwave broadcaster?

How many were watching Gunsmoke or Rowan & Martin’s Laugh-In compared to a feature on Portuguese oilseed production and chestnut exports?

There was no Arbitron ratings book as there was for AM and FM stations in the United States, but it’s fun to think about having a listening diary for shortwave stations, sent not to ARB’s headquarters in Beltsville, Maryland, but somewhere like Geneva, Switzerland, for tabulation.

The stations themselves didn’t know either, but they made audience estimates based on listener mail. Some stations that you may have listened to only a few times and wrote to get a QSL continued to send schedules for years after, counting you as a regular listener. When seeking funding, the stations pointed out that they sent schedules to 5,000 listeners, for example, every few months. (I’m looking at you, RAI.)

I’ve also read stories of shortwave schedules still coming to the house of parents of the listener many years after the listener moved away and started a separate life. (He or she probably picked up the schedules when they visited Mom and Dad, I figure.) Today, I’m still asking the same questions about how many are listening. The stations remaining on shortwave are, too. I’ve read some of the estimates for a major broadcaster’s over-the-air and digital audience that seem extremely optimistic.

Karl D. Forth has been interested in radio and DXing for more than 50 years. This story was included in the book Radio Nights and Distant Signals.

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