Tag Archives: Advetisements

Vintage advert: The 1938 Bush S.W.45

Click to enlarge.

Click to enlarge.

Many thanks to SWLing Post contributor, Christopher Brennen, who shares this retro advert (above) from Retropia.

I’m very curious what it must have been like to tune the Bush S.W.45. Seems the big selling feature was its ability to reliably tune closely-spaced stations. The ad claims:

“[T]he Teleflic comes to your assistance by giving you the equivalent of a dial 12 feet long, every station with its own number!”

I’m sure this was a brilliant innovation at the time.

I found this image of a fully-restored S.W.45 in an album by Photobucket user Retired2000:

http://i1085.photobucket.com/albums/j436/retired2000/Vintage%20Bush%20SW45%20radio/Fullyrestored.jpg

Indeed, he did an amazing job restoring this radio–check out the full album here.

I love the S.W.45’s dial. From a distance, the graphics almost look like sci-fi–like a panel on the star ship Enterprise.

Thanks again, Christopher!

Spread the radio love