Many thanks to SWLing Post contributor, Fred Waterer, who shares this message from his friend, Jarrad Brooke:

Radio. Now is your time to shine.

As more and more mass gatherings are cancelled and outdoor entertainment is cancelled – more and more people will turn to other forms of media for entertainment. Netflix and streaming are the obvious choices – but I believe even Free to Air TV and yes -radio will get a free kick as well.

I’m not talking about those in isolation or quarantine – as that is obviously an extremely small portion (or hopefully!) a small portion of our potential audience. I’m talking just the general population who feel they need somewhere to go, tune out, escape and be entertained… seeing as they have no where in groups outdoors to do it anymore.

Radio – now more than ever, needs to make sure they use this free kick of audience to their advantage to make sure they become loyal and stay. Everything that goes to air right now needs to be to the highest quality – every song, announcer break, commercial and element needs to fit now more than ever.

Radio did such a great job in the bush fire emergency. Now build on that and maximise it even more. You never know, you could be a listeners emergency today in needing them needing an escape from reality for a while.