(Source: Susanna Rustin, The Guardian)

What is it about radio that has made it so durable, and able to coexist not only through the age of television, but the age of new media too? As social networking giant Facebook prepares to float itself and raise an astonishing £5bn, what has enabled radio to stand its ground?

[…]Radio can be made at a fraction of the cost of television, meaning that programme-makers, DJs and entrepreneurs can all have a crack at it. Commercial broadcasters as well as the BBC value it as an incubator for future TV talent. Added to which, radios themselves are cheap, and all over the place: by people’s beds, in the bathroom, in the car.

“Despite the fact you think we’re a visually saturated culture, there are all sorts of places where you get radio and nothing else. The technology of radio is cheap, simple and idiot-proof, and older listeners in particular are going to be very reluctant to let it go,” says [Mark] Damazer.

[…]There is a confidence among many of those who work in radio that what they do will carry on. We remain attached to radio and its rhythms, to the hum and the sound of it. And we get attached to the people who present it, when we don’t violently take against them. Radio is personal.

Couldn’t have said it better myself. Another article filed under “why radio?”

Read Rustin’s full article at The Guardian website.