Radio Advertising: “A 700-Foot Mountain of Whipped Cream”

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I recently discovered a bi-weekly experimental arts-and-culture program called The Organist at KCRW. The latest episode is simply brilliant for those of us who love radio nostalgia.

Here’s the description for Part 1:

This week, we’re sharing a highly subjective journey through one narrow, eccentric, corridor of radio advertising, as heard through the ears of one man. His name is Clive Desmond. Clive is a radio advertising producer, writer, and composer. He’s been doing it for more than thirty years, and he’s won some of the industry’s top awards. Through those years he’s been sort of a zelig figure: you can find his face somewhere in the margins of every one of the medium’s key aesthetic revolutions. He’s rescued beautiful forgotten nuggets of radio history, and he’s delicately arranged them into a glittering associative chain—a constellation of jingles and spots that somehow all add up, to a life: The life of Clive Desmond as heard through the radio.

Click here to visit this episode at KCRW.

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From the Isle of Music & Uncle Bill’s Melting Pot, Dec 10-16

The 8th Edition of the Worldwide Listening Guide

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I’m very pleased to have received the 8th edition of John Figliozzi’s Worldwide Listening Guide (WWLG), the latest, most updated version of the excellent guide I’ve often reviewed.

SWLing Post readers know that I’m a huge fan of the Word Radio TV Handbook (WRTH); it’s my go-to guide for radio frequencies and schedules.

Figliozzi’s Worldwide Listening Guide is my go-to for programming and content, not only helpful on the shortwaves, but especially handy when tracking online content.

Indeed, the WWLG is a unique guide–there’s nothing quite like it on the market. As I’ve said, you may want a copy of the WWLG in your shack, especially alongside your computer or Wi-Fi radio.

WWLG: The Content DXers Guide

Like many SWLs, I’m something of a “Content DXer:” I love chasing obscure programming––news, documentaries, music, and variety shows, anything the broadcasting world has to offer. For this, I often turn to Wi-Fi radio. Wi-Fi radio offers the discerning listener the ability to track down fascinating regional content from every corner of the globe––content never actually intended for an international audience.

Digging into local content via a WiFi radio isn’t nearly as challenging or fun (for me, at least) as scanning the shortwave bands in search of elusive weak signal DX or pop-up pirate radio station. Though my WiFi radio offers an easy and reliable way to “tune” to online content, the actual content discovery part is quite difficult.

Truth is, there’s so much content out there–tens of thousands of stations and shows–it’s hard to know where to start!

This is where the WWLG comes in: Figliozzi exhaustively curates more than 4,000 programs (!), indexing their airing times, stations, days of broadcast, program types, frequencies, and web addresses. Additionally, he sorts the programs by genre: arts, culture, history, music, sports, and more. And Figliozzi also includes a well-thought-out directory of at least forty genres. In short, this directory has helped me not just locate, but identify, programming I would never have known about otherwise.

Frankly, I’m not sure how Figliozzi manages to curate such a vast assortment of programming. But I’m happy that he does, and especially, that he offers it for the SWL’s benefit––!

As I’ve said many time before, the WWLG has become a permanent reference book in my shack, alongside my trusty WRTH. There’s a surprising amount of information packed into this slim, spiral-bound book…enough to keep even a seasoned content DXer happy for years.

The 8th edition of Worldwide Listening Guide can be purchased here:

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Alan Roe’s B17 season guide to music on shortwave

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Many thanks to SWLing Post contributor, Alan Roe, who notes:

I have now compiled my Music on Shortwave listing for B17. Extracts listing music programmes in English language transmissions have been listed in BDXC-UK Communication and in NASWA Journal. I now attach a consolidated version listing a selection of music programmes in a variety of language transmissions. If of interest, please go ahead and post it on your excellent SWLing site.

Alan, thanks so much for keeping this excellent guide updated each broadcast season and for sharing it here with the community! When people claim that there’s nothing to listen to on shortwave, I often send them a link to your excellent guide!

Click here to download Alan Roe’s B17 Shortwave Music Guide (PDF).

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Geomagnetic Storm Predicted (G2-Class)

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Credit: NOAA SWPC

Per spaceweather.com & NOAA’s Space Weather Prediction Center (SWPC):

“A high-speed stream of solar wind is approaching Earth, and NOAA forecasters say there is a 75% chance of polar geomagnetic storms when it arrives during the late hours of Dec. 4th. Periods of moderately-strong G2-class storming on Dec. 4th and 5th could send Northern Lights spilling across the Canadian border into upper-tier US states; affect shortwave radio transmissions at high latitudes; and confuse wildlife that use magnetic cues for navigation.”

The SWPC forecasts G-2 conditions starting at 2100 UT on 04 Dec and lasting through 06 UT on 05 Dec.

Though there is only a 1% chance of this G-2 causing a “radio blackout”, shortwave transmissions at higher latitudes will be affected.

You can subscribe to the SWPC to receive daily forecasts emailed to your INBOX at the following NOAA site:
https://pss.swpc.noaa.gov/RegistrationForm.aspx

Troy Riedel, is the author of this post and a regular contributor to the SWLing Post. Check out Troy’s YouTube Channel by clicking here.

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Dan’s QSL signed by Miki Gurdus

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Regarding our recent post about Miki Gurdus, SWLing Post contributor Dan Robinson, writes:

Went through my books and found it, the Gurdus handwritten note to me. It appears to have been during a visit he made to Washington, likely in the period I was in college 1975-1979 but could have been later during the 80’s or 90’s.

It reads: “To Dan — In Memory of a joyful day in Washington. Michael Gurdus.”

Amazing! Thank you for sharing your memories, Dan.

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Keith is impressed with the Digitech AR-1780

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Many thanks to SWLing Post contributor, Keith Batari, who shares the following:

I have just got the AR1780 and comparing with others I’ve had especially the PL-660 and PL-880 beats them both. Firstly the SSB does have an annoying mute when running, but the sensitivity and sound quality is fantastic, and that goes for all bands.

The airband sensitivity is also impressive with excellent squelch. Long wave sensitivity is low[…]. Tuning is without the quirks of the PL-880 and great on general coverage bands.

Headphones sound great. I’ve opened mine and the build quality is good with band trimmers and transformers.

If anyone has acquired the circuit diagram could the post it on the Google site.

If you want a radio with a lot of bang for your bucks, then look no further.

Agreed, Keith! The AR-1780 is certainly a value performer. Click here to read our comprehensive review.

I should add that while LW performance is not stellar on the AR-1780, it should suffice for LW listening in Europe, for example. The C. Crane Skywave series does not include longwave, so if you’re looking for a compact travel portable with LW service, the AR-1780 is a better bet.

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