Tag Archives: Commercial Radio

Are industry bodies the secret sauce for some broadcasting markets?

(Source: RadioInfo via William Lee)

Radio Tomorrow with James Cridland

I’m writing this in London, where the doors are (as I type) just about to open for Next Radio, the radio conference that I run here with my friend Matt Deegan. It’s a positive radio conference with an uplifting feel.

Go to a radio conference in the US or Canada, and there won’t be very many smiling faces. There’s a general feeling in the US and Canada that radio is managing decline. But in other countries, radio is behaving differently.

The UK commercial industry has grown, over the past year, by 5.2%. It’s now a US $887m market.

Australian commercial radio has grown too – over the past year, metro stations growing 3.8% to a US $573m market (and there’s more from the regions, too).

Commercial radio in Finland is growing, too. Their figures are harder to decipher, but July grew by 6.6% over June; and June grew by 17% over May. The market’s comparatively small at about US $93m – but it’s doing better than the UK if you bear in mind Finland’s small population.

These aren’t the stories you hear from the US and Canada; and I’m often asked why.

It’s not an easy answer.

[…]In the UK, commercial radio has an effective industry body, Radiocentre. They promote the medium to agencies, lobby government, and sing radio’s praises. They’re really very good at it.

In Australia, commercial radio, too, has an effective industry body. It’s called Commercial Radio Australia, and they, too, promote the medium to agencies, lobby government, and sing radio’s praises. They’re tenacious and efficient.

And in Finland, their industry body is Radio Media. They lobby government, promote the medium to agencies, and market radio as well: to great effect.[…]

Click here to view the full article at RadioInfo.

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Radio Advertising: “A 700-Foot Mountain of Whipped Cream”

I recently discovered a bi-weekly experimental arts-and-culture program called The Organist at KCRW. The latest episode is simply brilliant for those of us who love radio nostalgia.

Here’s the description for Part 1:

This week, we’re sharing a highly subjective journey through one narrow, eccentric, corridor of radio advertising, as heard through the ears of one man. His name is Clive Desmond. Clive is a radio advertising producer, writer, and composer. He’s been doing it for more than thirty years, and he’s won some of the industry’s top awards. Through those years he’s been sort of a zelig figure: you can find his face somewhere in the margins of every one of the medium’s key aesthetic revolutions. He’s rescued beautiful forgotten nuggets of radio history, and he’s delicately arranged them into a glittering associative chain—a constellation of jingles and spots that somehow all add up, to a life: The life of Clive Desmond as heard through the radio.


Click here to visit this episode at KCRW.

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