Many thanks to SWLing Post reader, Will Jones, who writes:
This television set [above], retailing for $100, is reportedly the first moderately priced receiver manufactured in quantity. Rose Clare Leonard watches the screen, which reproduces a 5×7 image, as she tunes in at the first public post-war showing at a New York department store, on August 24, 1945.
Although television was invented prior to World War II, the war prevented mass production. Soon after the war, sales and production picked up, and by 1948, regular commercial network programming had begun.
Thank you for that bit of history, Will!