(Source: Poynter via Kim Elliott)
When Hurricane Harvey’s intensity became clear, employees at 93Q in Houston reserved hotel rooms across the street from the station. They were going to be very busy.
The on-air talent slept in the Cox-owned radio station for days, said Bill Tatar, digital content manager at Cox Media Group Houston. When they weren’t on-air, they did Facebook Live hits.
93Q is not normally an all-news station. But when emergencies hit, local radio stations can convey vital information: which streets are open, what shelters are taking people in and where communities can rally once the water begins to recede.
“Radio has been all over Harvey doing what radio does; immediately helping with updated information,” said Valerie Geller, a radio consultant. “Most stations dropped the format and went ‘all Harvey,’ taking calls, and across the country, stations are sending help and raising money.”[…]