Charles Caudill, is president & CEO of World Christian Broadcasting. This week, he wrote a piece in Radio World about why his organization still firmly believes in shortwave radio.
(Source: Radio World)
In order to make [our] budget go as far as possible, there is no question that we can reach more people on a regular basis with shortwave than with any other method. With an annual budget of something over $3 million, we will be able to broadcast 50 to 60 hours daily from our two broadcast facilities. Those 50 to 60 hours will be produced by six different services: English, Russian, Chinese, Arabic, Latin American and African.
Obviously, we cannot do everything on that limited budget, but we can literally talk to millions of people using shortwave. We don’t have the luxury of being able to cut $40 million or even $14 million from our budget as some international broadcasters can. Our idea is that God has given us the ionosphere. Our job is to make use of it.
There are millions of analog receivers in the world — some say 600 million, some say 1.5 billion, some say as many as three billion. Regardless of the number, those receivers will not be turned off tomorrow. Those receivers will have listeners for years and years.
Look around; even though technology advances with great rapidity, there are still newspapers. I receive mine every morning. There are still AM radios and FM receivers and they are still making more. And you can still buy books. They are still being published. Even though Amazon is making a fortune selling electronic digital reading devices, they still sell books.
[…]My point is, no medium disappears overnight. Our belief is that shortwave will be here for a long, long time.