Radio World Online | The SWLing Post

Charles Caudill, is president & CEO of World Christian Broadcasting. This week, he wrote a piece in Radio World about why his organization still firmly believes in shortwave radio.

(Source: Radio World)

In order to make [our] budget go as far as possible, there is no question that we can reach more people on a regular basis with shortwave than with any other method. With an annual budget of something over $3 million, we will be able to broadcast 50 to 60 hours daily from our two broadcast facilities. Those 50 to 60 hours will be produced by six different services: English, Russian, Chinese, Arabic, Latin American and African.

Obviously, we cannot do everything on that limited budget, but we can literally talk to millions of people using shortwave. We don’t have the luxury of being able to cut $40 million or even $14 million from our budget as some international broadcasters can. Our idea is that God has given us the ionosphere. Our job is to make use of it.

There are millions of analog receivers in the world — some say 600 million, some say 1.5 billion, some say as many as three billion. Regardless of the number, those receivers will not be turned off tomorrow. Those receivers will have listeners for years and years.

Look around; even though technology advances with great rapidity, there are still newspapers. I receive mine every morning. There are still AM radios and FM receivers and they are still making more. And you can still buy books. They are still being published. Even though Amazon is making a fortune selling electronic digital reading devices, they still sell books.

[…]My point is, no medium disappears overnight. Our belief is that shortwave will be here for a long, long time.

Read Caudill’s full article on Radio World’s website.

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Thank you to Radio World for publishing this:

A teacher with an ETOW radio in Bor County, Southern Sudan. Courtesy Project Education Sudan

For as long as I can remember I’ve been passionate about radio.

From my earliest childhood memories in the 1980s during those final fading days of the Cold War — of my dad tuning in WWV in Fort Collins, Colo., on his dad’s vintage RCA 6K3; of falling asleep listening to my then-old-fashioned AM transistor radio; and of drinking in all those mysterious DX stations I heard over shortwave and medium-wave … I was the sort of kid (a throwback to a former generation, one might say) who couldn’t get enough of radio.

In those days when cable TV and video games and the first PCs upstaged and supplanted radio in nearly every American household, even in the blue collar town in which I grew up, it was nonetheless radio that captured my imagination, and taught me early on that everyone has a story. Radio taught me, too, that each voice is different in his or her consideration of what’s meaningful or newsworthy. I learned to understand or at least appreciate the diverse perspectives I heard in my vicarious radio journeys, and from these sprang my own opinions, hopes, beliefs. Radio became my teacher—a teacher who gave me, in my formative years, a global perspective.

I would have to say that radio has shaped my life. I suppose that’s why radio recently has become a mission for me…

…Today, I am the founder and director of Ears to Our World, a grassroots charitable organization with a simple objective: distributing self-powered world-band radios to schools and communities in the third world, so that kids, not to mention those who teach them, can learn about their world, too.

I want others –– children and young people, especially –– who lack reliable access to information, to have the world of radio within their reach.