Tag Archives: Radio Future

Variety: Legacy Radio “Faces a Grim Future”

(Source: Variety)

Traditional Radio Faces a Grim Future, New Study Says

A new study published today by the head of New York University’s Steinhart Music Business Program casts a sobering outlook on the future of terrestrial radio.

In the 30-page report, Larry Miller argues that traditional radio has failed to engage with Generation Z — people born after 1995 — and that its influence and relevance will continue to be subsumed by digital services unless it upgrades. Key points made in the study include:

*Generation Z, which is projected to account for 40% of all consumers in the U.S. by 2020, shows little interest in traditional media, including radio, having grown up in an on-demand digital environment;

*AM/FM radio is in the midst of a massive drop-off as a music-discovery tool by younger generations, with self-reported listening to AM/FM radio among teens aged 13 and up declining by almost 50 percentage points between 2005 and 2016. Music discovery as a whole is moving away from AM/FM radio and toward YouTube, Spotify and Pandora, especially among younger listeners, with 19% of a 2017 study of surveyed listeners citing it as a source for keeping up-to-date with music — down from 28% the previous year. Among 12-24 year olds who find music discovery important, AM/FM radio (50%) becomes even less influential, trailing YouTube (80%), Spotify (59%), and Pandora (53%).

*By 2020, 75% of new cars are expected to be “connected” to digital services, breaking radio’s monopoly on the car dashboard and relegating AM/FM to just one of a series of audio options behind the wheel. According to the U.S. Department of Transportation, the typical car in the U.S. was 11.6 years old in 2016, which explains why radio has not yet faced its disruption event. However, drivers are buying new cars at a faster rate than ever, and new vehicles come with more installed options for digital music services.[…]

Continue reading at Variety online…

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James Cridland: “Radio’s Brave New World”

nasa_earthlightMany thanks to SWLing Post reader, Jonathan Marks, who shares this post, “Radio’s Brave New World,” a speech written by James Cridland.

Cridland gave this speech at the opening of the Radiodays Johannesburg conference. Here is an excerpt:

“There’s a theme that runs through the conference today of threats and opportunities. This panel is called “Radio’s Brave New World.” It sounds as if radio is heavily under threat. That radio is on its last legs. That we should pack up and go home.

The facts are that radio is as resilient today as it always has been. Radio is tremendously successful here in South Africa, in the UK, the US and across Europe. The amount of people who tune into radio is as high as it has ever been. And that’s great news for those of us who love the medium.

Radio has a unique place–in that we enjoy radio while we’re doing other things. No other medium can say that. Some people call radio “the secondary medium.” I prefer calling it “the multitasking medium.” There is nothing secondary about radio.

Radio also has unique opportunities. We are part of people’s lives in a way no other medium is. A station in the UK ended up having hundreds of thousands of protestors when the BBC tried to close it down. You wouldn’t get a march on Broadcasting House for a website being closed down. Or a Mobile app. But there’s something in radio that means we are intimately connected with our favourite presenters and our favourite stations. As Franz said, that means that we can be more interactive with our audience, too.

Radio’s reliance on audio, rather than visual, means that it can go places no other medium can. We can make full advantage of podcasts and on-demand listening: something that is continuing to grow. We can use the Mobile internet in ways that are still difficult or impossible for TV. We are fleet-of-foot, and quick to adapt. We have great relationships with our advertisers, and we can involve them in our programming in far more creative ways than TV. Radio is multiplatform. That is our great strength.

And we can now make broadcast quality radio with nothing more than a mobile phone: recording, editing, and sending in to the studio. No other medium has the content flexibility that we do.[…]”

Read text of Cridland’s full speech at Media UK’s website.

James Cridland is the Managing Director of Media UK, and a radio “futurologist”– consultant, writer, and public speaker who concentrates on the effect that new platforms and technology are having on radio.

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