Tag Archives: Kim Andrew Elliott

USAGM’s increased audience: a side-effect of changing measurement methodology

Many thanks to SWLing Post contributor, Kim Andrew Elliott, who shares the following article and writes:

USAGM (US International Broadcasting and Associated Media) reported a 24 percent increase in measured audience in 2018. Why the sudden increase? Did a major war break out? No, the measurement methodology changed …

https://www.uscpublicdiplomacy.org/blog/usagm-audience-increase-less-startling-meets-eye

THE USAGM AUDIENCE INCREASE: LESS STARTLING THAN MEETS THE EYE

by Kim Andrew Elliott

A February 2019 email newsletter from John Lansing, CEO of the U.S. Agency for Global Media (new name for the Broadcasting Board of Governors) proclaimed that “2018 was a banner year” for USAGM. He noted that “USAGM programming was consumed by 345 million adults weekly worldwide—including radio, television and internet—an unprecedented year-on-year increase of 67 million from 2017.” This refers to the USAGM’s Audience Impact Overview for 2018 issued November 2018.

That would be a 24 percent increase in one year. As an international broadcasting audience research analyst for 42 years (10 in academia and 32 for the Voice of America and its parent agencies), a 24 percent “year-on-year” increase gets my notice. Why there was such a dramatic increase? Did a major war break out, causing people to seek information from abroad? No, nothing beyond the ongoing simmering regional conflicts. Did one of the USAGM entities score a new television affiliate, with a prime-time slot in a populous country? If that had caused the increase, I am sure it would have been highlighted in the report.

According to the press release (apparently no longer at the USAGM website but available here), “The measured weekly audience grew to 345 million people in FY 2018, from 278 million people in FY 2017, an unprecedented increase of 67 million.” The reader could easily interpret this as a sudden one-year audience increase of 67 million, but it is actually a change in the “measured” audience.[…]

Click here to continue reading the full article at the USC Center on Public Diplomacy. 

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Report from the 2017 Radio Preservation Task Force meeting

SWLing Post readers might recall that, last year, I had the distinctly great honor of presenting at the 2017 Radio Preservation Task Force meeting at the Library of Congress.

Several readers have asked me to share my experiences at the conference, so I’ll note the conference highlights here.

I attended all three days of the conference. The first day (Thursday, November 2) was held at the Woodrow Wilson Center and focused on Cold War broadcasting. It goes almost without saying that this was absolutely fascinating.  I learned a great deal. One of the day’s recurrent discussion themes, for example, focused on the keen awareness of those inside the Iron Curtain that they had been regularly subjected to propaganda.  In other words, the Cold War somehow created very discerning news listeners savvy enough to separate fact from fiction quite skillfully––an ability that many fear may (unfortunately) be eroding among today’s media audiences.  

That afternoon, SWLing Post reader, Phil Ewing, took me on an amazing tour of NPR’s new headquarters [thanks SO much, Phil!].


Later that afternoon at NPR, I attended an event celebrating NPR’s founding father and mission creator, Bill Siemering.  Bill and I co-presented at the Winter SWL Fest in 2011, and I admire him greatly both as a journalist and as an individual; I particularly enjoyed the opportunity to be at this event held in his honor.

Friday and Saturday sessions were held at the Library of Congress and were equally riveting as they covered nearly every aspect of radio preservation.

Here’s our panel just a minute before the forum began.

I was on the Digital Curation panel along with Charles Hardy (West Chester University and National Council on Public History), Jonathan Hiam (New York Public Library), Matt Karush (George Mason University and Hearing the Americas), Elena Razlogova (Concordia University) and Mark Williams (Dartmouth College and Media Ecology Project).

The discussion was dynamic, and to my pleasure, our Radio Spectrum Archive was quite the hit. The sincere interest in this project was beyond encouraging.  Indeed, after my presentation, I wasn’t able to address all of the questions from those in the audience because there were so many in line to speak to me about it; eventually the LOC had to re-arrange the room for a televised event, the 50th anniversary of the Public Broadcasting Act.

But there’s more.  And it’s a great ending to our story, which is really only a beginning: via Alex Stinson with the Wikimedia Foundation, I was introduced to the Internet Archive team last month, whom, to our profound delight, has wholeheartedly agreed to support the Radio Spectrum Archive by giving us nearly unlimited space to store our massive collection of spectrum files.

In a word?  This conference was brilliant. There simply couldn’t have been a better outcome for the Radio Spectrum Archive and I enjoyed every minute of it.

Many thanks to the entire RPTF team, especially Director, Josh Shepperd, for putting this spectacular event together.

I’ve been invited to a couple other archive conferences as a result of the RPTF meeting, and I’ll give these some consideration.  Regardless, I know this: I’ll make room in my schedule for the next RPTF conference. No way am I missing it!

And at the next conference I look forward to speaking to each one of those people with whom tight scheduling prevented my speaking at this one. After all, it’s this kind of enthusiasm that assures the Radio Spectrum Archive’s future.

If you’d like a more in-depth report of the RPTF conference, check out this article in Radio World (via Richard Langley). If you’d like to learn more about the Radio Preservation Task Force, check out their website by clicking here.

Many thanks to my buddy, Bennett Kobb, who also gave me a tour of the brilliant LPFM station, WERA (96.7) in Arlington, VA–what an incredibly dynamic station and staff!

Ulysses E. Campbell (left) and Bennet Kobb (right) in the studios of WERA.

I’d also like to thank my friend Kim Elliott for generously hosting me during the multi-day event. Even modest accommodation in the DC area is very expensive–no doubt, Kim’s hospitality made the conference a reality for me. Thanks again, Kim!

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Finland: Global listenership saves Latin radio news service

(Source: The Mainichi via Kim Elliott)

HELSINKI (AP) — For nearly three decades, Finland’s YLE radio has broadcast a weekly news program in Latin to a small group of committed listeners around the globe.

With the audience numbering just 10,000 and people increasingly turning to the internet for content, Friday was meant to be the end of the road for “Nuntii Latini,” which means “news in Latin.” But don’t underestimate the passion of Latin aficionados — more than 3,000 of them wrote in from around the globe, some in fluent Latin, encouraging the station to save the program.

YLE leadership listened, agreeing to extend it until at least its 30th anniversary in 2019.

“Ne umquam desperaveris,” (loosely translated: “never give up,”) said co-announcer Reijo Pitkaranta, a docent and lecturer in Latin at the University of Helsinki.[…]

Click here to read the full article.

Click here to listen to Nuntii Latini.

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Farewell, Firewall: Kim Elliott’s take on what the NDAA means for US international broadcasting

The Broadcasting Board of Governors (Photo BBG)

(Source: USC Center on Public Diplomacy)

Farewell, Firewall

Deep in the massive FY2017 National Defense Authorization Act is a provision to eliminate, in its present form, the U.S. Broadcasting Board of Governors. The NDAA has been passed by the House and the Senate and is expected to be signed by President Obama. The BBG is the topmost authority of the elements of U.S. government-funded international broadcasting: Voice of America, Radio Free Europe/Radio Liberty, Radio Free Asia, Radio and TV Martí, and the Arabic-language Alhurra TV and Radio Sawa. Together they broadcast in 61 languages.

This BBG’s demise eliminates the “firewall” of a nine-person bipartisan board with fixed and staggered terms, and replaces it with one politically-appointed CEO. This change will have consequences.

Traditionally, people around the world huddled around a shortwave radio to get news from abroad. Increasingly, they watch an international news channel via cable or satellite television, or access a foreign website or social media outlet. Whatever the medium used, the need for a credible alternative to domestic state-controlled media is the main reason international broadcasting has had an audience since the 1930s.

Credibility is the essence of successful international broadcasting. The shortwave frequencies, satellite channels, and online media are full of propaganda, but serious news consumers seek out the news organizations that they trust.

International broadcasting in languages such as Burmese or Hausa has little commercial potential. National governments must step in to provide the funding. The foremost challenge is to ensure that the journalism is independent from the governments that hold the purse strings.

To achieve this, there is no substitute for a multipartisan governing board. Its main function is to appoint the senior managers of the broadcasting organization, so that politicians don’t. This is how “public service” broadcasting corporations throughout the world, e.g. BBC, Canadian Broadcasting Corporation, Australian Broadcasting Corporation, maintain their independence.

When a government is directly involved in the production of news, the results are generally deleterious. The outcome can be as extreme as the lies and distortions of German broadcasts before and during World War II. Or the output can be something like the stultifying commentaries that filled much of Radio Moscow’s schedule during the Cold War. And, as can be observed by watching Russia’s RT or China’s CCTV News on cable TV, propaganda can also be manifest by emphasizing some topics, while downplaying or ignoring others.[…]

Read Elliott’s full article on the USC Center on Public Diplomacy website…

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USAID sends the Kchibo KK-9803 to Nigeria

The Kchibo KK-9803 portable shortwave radio

The Kchibo KK-9803 portable shortwave radio

Many thanks to SWLing Post contributor, Kim Elliott, who shared a link to this tweet by USAID and notes:

“I don’t know if USAID is doing them any favors by giving them a Kchibo KK-9803 …”

I agree with Kim. Even though, of course, I’m committed to the idea that radios bring access to information in parts of the world that need it the most, USAID obviously did no research prior to purchasing the Kchibo KK-9803 for humanitarian use.

No doubt, the Kchibo KK-9803 is one of the poorest performing radios I’ve ever reviewed (click here to read the full review). Though I fully support the concept of what USAID is doing, almost any other receiver would have been a better choice.

At ETOW, we work on a very modest budget–indeed a micro budget by USAID standards–but we would rather invest in better equipment, even if it means sending a smaller quantity to the field. Since so many resources are used just to deliver equipment to remote areas, one hates to waste those resources on equipment that may not perform the intended task or suffer from poor longevity.

My hope is that someone at USAID will read this and, at least, consult us prior to future distributions. An efficient analog portable (even the TECSUN R-911, for example) would be a much better choice.

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