Monthly Archives: March 2019

BBG Watch: Former Analyst Challenges USAGM Audience Measurement Methods, Claims of Sharp Increases

USAGM’s increased audience: a side-effect of changing measurement methodology

Many thanks to SWLing Post contributor, Kim Andrew Elliott, who shares the following article and writes:

USAGM (US International Broadcasting and Associated Media) reported a 24 percent increase in measured audience in 2018. Why the sudden increase? Did a major war break out? No, the measurement methodology changed …

https://www.uscpublicdiplomacy.org/blog/usagm-audience-increase-less-startling-meets-eye

THE USAGM AUDIENCE INCREASE: LESS STARTLING THAN MEETS THE EYE

by Kim Andrew Elliott

A February 2019 email newsletter from John Lansing, CEO of the U.S. Agency for Global Media (new name for the Broadcasting Board of Governors) proclaimed that “2018 was a banner year” for USAGM. He noted that “USAGM programming was consumed by 345 million adults weekly worldwide—including radio, television and internet—an unprecedented year-on-year increase of 67 million from 2017.” This refers to the USAGM’s Audience Impact Overview for 2018 issued November 2018.

That would be a 24 percent increase in one year. As an international broadcasting audience research analyst for 42 years (10 in academia and 32 for the Voice of America and its parent agencies), a 24 percent “year-on-year” increase gets my notice. Why there was such a dramatic increase? Did a major war break out, causing people to seek information from abroad? No, nothing beyond the ongoing simmering regional conflicts. Did one of the USAGM entities score a new television affiliate, with a prime-time slot in a populous country? If that had caused the increase, I am sure it would have been highlighted in the report.

According to the press release (apparently no longer at the USAGM website but available here), “The measured weekly audience grew to 345 million people in FY 2018, from 278 million people in FY 2017, an unprecedented increase of 67 million.” The reader could easily interpret this as a sudden one-year audience increase of 67 million, but it is actually a change in the “measured” audience.[…]

Click here to continue reading the full article at the USC Center on Public Diplomacy.

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“Human Magnetoreception”: Can Humans Sense Magnetic Storms?

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Can our brains sense Geomagnetic Storms? Do we have an “internal radar” that tells us when the sun is active?

Brain waves respond to Magnetic Fields (Credit: Earth to Sky Calculus)

I ran across this article this morning posted at http://SpaceWeather.com

CAN HUMANS SENSE MAGNETIC STORMS? Close your eyes and relax. Daydream about something pleasant. In this state your brain is filled with “alpha waves,” a type of electrical brainwave associated with wakeful relaxation.

Now try it during a geomagnetic storm. It may not be so easy. A new study just published in the journal eNeuro by researchers at Caltech offers convincing evidence that changes in Earth’s magnetic field can suppress alpha waves in the human brain.

[Go to http://SpaceWeather.com to read the full article]

Guest Post by Troy Riedel

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FTIOM & UBMP, March 31-April 6

Radio France’s digital ambitions and AM radio in Australia

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Many thanks to SWLing Post contributor, Jason Whiteley, who writes:

Hi Thomas,

[T]here is a really interesting interview with Radio France here around their DAB+ expansion and the possible shut down of FM in France later [click here to read].

I used Google Translate to bring it to English.

[Y]ou might also choose to link to this article about AM radio being dead in Europe (written in 2015):

https://www.radioinfo.com.au/news/am-radio-dead-europe

The article is bang on though – AM radio is still very strong and thriving in Australia & the USA. Here in Australia at least, it’s DAB that has a minimal audience compared to traditional AM broadcast.

I just found both of these articles very interesting reading and thought you might like to put them up.

Have a great day,
Jason

Thank you very much for sharing these articles, Jason! Earlier today, we posted a note about digital AM here in the States (AM HD). There is a movement to increase this offering, but for true market penetration it would require car radios that can receive AM HD. Many a DXer dislikes AM HD because the digital signals are (unlike DAB+) inserted between analog signals. These band crowding sometimes causes interference to adjacent analog stations and certainly affects mediumwave DXing.

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Radio World: Bryan Broadcasting Asks FCC to Allow All-Digital AM

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(Source: Radio World via Ulis K3LU)

A prominent advocate for the AM band is petitioning the FCC to allow stations to use all-digital transmissions in the United States.

Bryan Broadcasting Corp. on Monday filed a petition for rulemaking asking the commission to initiate a proceeding to authorize the MA3 all-digital mode of HD Radio for any AM station that chooses to do so.

Permitting such modernization would “give AM broadcasters a needed innovative tool with which to compete” without harming others in the spectrum ecosystem, it wrote.

Bryan is licensee of four AM stations, five FMs and six FM translators in Central Texas. Ben Downs is the vice president and general manager, and submitted the petition along with the company’s attorney David Oxenford of Wilkinson Barker Knauer. Downs also has served on the NAB board in the past, and he has been a vocal advocate for various regulatory steps to “revitalize” the AM band.

All HD Radio receivers in the market that have AM functionality would be able to receive such all-digital signals. But legacy AM receivers would not, which has long been a barrier to serious discussion of all-digital. Now, some observers say, the availability of FM translators for AM licensees has made something that once seemed unthinkable at least worth discussing.

There is one AM station in the country with special temporary authority to broadcast in all-digital. Hubbard’s WWFD in Frederick, Md., near the nation’s capital has been on the air since last summer. The station’s Dave Kolesar has been speaking in public about the ongoing experiment and will do so again at the upcoming NAB Show.[…]

Click here to continue reading.

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