(Source: The Washington Post via David Korchin)

As Hurricane Harvey dropped anchor over Southeast Texas last week, Zello became the go-to app for rescuers working to save thousands of people trapped by floodwaters.

Within days of Harvey’s arrival, the app saw a 20-fold increase in usage in Houston, according to Bill Moore, the Austin based startup’s the chief executive.

As Hurricane Irma hurtles across the Caribbean toward the coast of Florida, Zello continues to boom in popularity. The free Internet “walkie-talkie” app — which relies on cellphone data plans or WiFi and is designed to operate in places where signals are weak — became the top app on iTunes and Google Play Wednesday.

The latest influx began Tuesday and, at one point, Moore said, 120 people were registering for the app every second. In recent days, the app has also trended on Facebook and Twitter, offering another example of the pivotal role social media is playing in natural disasters.

“The heat map of where the registrations are occurring looks like the hurricane’s forecast path,” he added. “It’s very dense at the tip among the Caribbean islands and then fans out across Florida.”[…]

Continue reading at The Washington Post online.

I find Zello quite interesting. If you think about it, this app mimics the concept of traditional PTT/two-way radio which certainly has traffic management advantages during times of emergencies. Of course, Zello has many features traditional two-way radio does not (voice history, the ability to leave messages, native GPS and mapping functionality, etc.).

Zello does rely on some sort of Internet connectivity via 4G, 3G, WiFi, GPRS and/or EDGE. During disasters, these services may not always be accessible. Of course, amateur radio, CB and other traditional radio services do not require Internet connectivity.

Zello requires no license, no radio, nor any other accessories–just a smart phone–and is free. That’s a powerful combination and, as The Washington Post reports, Zello is obviously helping with Irma relief efforts. Thanks for the tip, David!